Stones of Character Crates Opulent Accessories With a Gender-Fluid Feel
Jana Pijak — April 25, 2016 — Fashion
Stones of Character is a fine jewelry company specializing in androgynous pieces that make a statement when worn. A favorite among celebrities like Lenny Kravitz and Justin Bieber -- who recently wore pieces from the label on his latest album cover for Purpose -- the accessory brand specializes in statement pieces like rings, necklaces and bracelets.
Each embody a gender-neutral design aesthetic and are an homage to glam rock styles that target young fashion fans while referencing nostalgia. Stones of Character's androgynous jewelry range is reflective of a growing fashion movement that rejects gender-focused stereotypes in exchange for a unisex point of view.
Celebrating self-expression rather than setting limits, this accessory range consists of statement pieces that are each as unique as the individuals that are wearing them.
Each embody a gender-neutral design aesthetic and are an homage to glam rock styles that target young fashion fans while referencing nostalgia. Stones of Character's androgynous jewelry range is reflective of a growing fashion movement that rejects gender-focused stereotypes in exchange for a unisex point of view.
Celebrating self-expression rather than setting limits, this accessory range consists of statement pieces that are each as unique as the individuals that are wearing them.
Trend Themes
1. Androgynous Jewelry - Designing gender-neutral statement pieces that celebrate self-expression and reject traditional gender roles provides an opportunity to tap into the growing demand for unisex fashion.
2. Gender-fluid Fashion - Creating fashion items that ignore traditional gender barriers presents an opening for businesses to appeal to younger generations that value inclusivity.
3. Nostalgia-inspired Style - A nod to glam rock styles of the past provides a chance for companies to connect with consumers who appreciate retro fashion that is simultaneously fresh and contemporary.
Industry Implications
1. Fashion - Incorporating the androgynous aesthetic trend into collections offers an industry opportunity for businesses to align with a growing movement and drive sales with unique statement pieces.
2. Jewelry Making - Developing androgynous statement jewelry collections could differentiate a jeweler in the industry, potentially attracting a new customer base who wants to accentuate their individuality with accessories.
3. Celebrity Fashion - Partnering with and marketing to celebrities who already embrace androgynous fashions allows other brands to take advantage of this growing movement and elevate their brand image by association.
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