'Stojo Biggie' is an Ultra-Portable, Durable and Reusable Cup
Hayley McGlone — July 19, 2016 — Lifestyle
The Stojo Biggie is the perfect on-the-go coffee cup because it is collapsible and leak-proof. The cup is insulated so it is perfect for both hot and cold beverages. The cup has a built-in heat sleeve and comes with a silicone straw that can be stored in the bottom of the cup.
The product comes in a 16 oz. capacity and in eight different colors, and is made from recyclable materials. The reusable cup is dishwasher and microwave safe and the Stojo cup was inspired by consumer requests after the launch of the Stojo Pocket Cup. The Stojo Biggie cup is great for anyone who is space-conscious and sustainability minded. Stojo even breaks down the environmental and economic impacts of purchasing the reusable item, making consumers feel even better about the purchase they are making.
The product comes in a 16 oz. capacity and in eight different colors, and is made from recyclable materials. The reusable cup is dishwasher and microwave safe and the Stojo cup was inspired by consumer requests after the launch of the Stojo Pocket Cup. The Stojo Biggie cup is great for anyone who is space-conscious and sustainability minded. Stojo even breaks down the environmental and economic impacts of purchasing the reusable item, making consumers feel even better about the purchase they are making.
Trend Themes
1. Collapsible Eco Cups - Opportunity to innovate through more collapsible and sustainable designs for on-the-go cups.
2. Leak-proof Drinkware - Innovation potential in creating or improving upon leak-proof technologies for reusable drinkware.
3. Sustainable Reusable Products - Potential to disrupt industries by creating or improving sustainable and reusable products that appeal to eco-conscious consumers.
Industry Implications
1. Food and Beverage - Opportunity to create or utilize more sustainable and reusable drinkware in the food and beverage industry.
2. Household Goods - Innovation potential in creating or improving upon more sustainable and convenient household products, such as collapsible cups or leak-proof containers.
3. Retail - Opportunity for disruption in the retail industry by offering more sustainable and reusable products, appealing to eco-conscious consumers.
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