STMNT Grooming Goods are Formulated for an Array of Uses
Michael Hemsworth — September 3, 2020 — Marketing
References: instagram & drugstorenews
The STMNT Grooming Goods have been unveiled as a new range of grooming products for consumers that aren't gendered in order to make them accessible for consumers of any gender or style. The collection includes four lines of products that have been created in order to help consumers when it comes to cleaning and styling. The products will be available at Ulta Beauty and are likely to be a hit amongst consumers looking for a no-nonsense approach to grooming that is focused on effective results.
General Manager Caleb Foltermann spoke on the new STMNT Grooming Goods saying, "Over the past few years, barbering and grooming have evolved. Modern barbering is all about making a statement. It is sophisticated, lifestyle-driven, and genderless. We wanted to pioneer a brand that was authentic to the movement and made grooming products accessible to all. These three creators embody what it means to be a modern barber and they have the deep expertise to formulate products that are truly effective.”
General Manager Caleb Foltermann spoke on the new STMNT Grooming Goods saying, "Over the past few years, barbering and grooming have evolved. Modern barbering is all about making a statement. It is sophisticated, lifestyle-driven, and genderless. We wanted to pioneer a brand that was authentic to the movement and made grooming products accessible to all. These three creators embody what it means to be a modern barber and they have the deep expertise to formulate products that are truly effective.”
Trend Themes
1. Genderless Grooming Products - Creating grooming products that are accessible to consumers of any gender or style.
2. No-nonsense Grooming - Meeting consumer demand for straightforward grooming products focused on effective results.
3. Lifestyle-driven Barbering - Catering to the growing trend of sophisticated, lifestyle-driven barbering by offering genderless grooming products.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care companies to develop genderless grooming products that cater to a diverse range of consumers.
2. Retail - Retailers, such as Ulta Beauty, have the potential to meet consumer demand by offering genderless grooming products in their stores.
3. Barbering and Grooming - Barbershops and grooming salons can embrace the lifestyle-driven trend and meet consumer demand by offering and promoting genderless grooming products and services.
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