STōK Decaf Comes in Two Varieties
Michael Hemsworth — December 10, 2024 — Lifestyle
The STōK Decaf cold brew has been announced by the Danone-owned brand as a new range of cold coffee drinks that will satisfy increasing demand for health-conscious alternatives to caffeine-packed options on the market. The cold brew coffees come in Unsweet and Not Too Sweet options, which are both crafted with premium decaffeinated coffee to give them a rich flavor without the associated energy boost. The products respond to the popularity of cold coffee, while also taking preferences for caffeine-free refreshments into account.
VP of Ready-to-Drink Beverages at Danone North American Brittney Polka commented on the STōK Decaf cold brew saying, "I think we can all relate to those relentless coffee cravings that hit throughout the day. But what are you supposed to do when it's past your caffeine curfew?...Thanks to our new STōK Decaf Cold Brew, you don't need permission to enjoy cold brew any time of day."
VP of Ready-to-Drink Beverages at Danone North American Brittney Polka commented on the STōK Decaf cold brew saying, "I think we can all relate to those relentless coffee cravings that hit throughout the day. But what are you supposed to do when it's past your caffeine curfew?...Thanks to our new STōK Decaf Cold Brew, you don't need permission to enjoy cold brew any time of day."
Trend Themes
1. Health-conscious Beverages - The demand for healthier, caffeine-free options highlights a shift towards mindful consumption habits among consumers.
2. Cold Brew Evolution - The introduction of decaf varieties shows innovation within the cold brew market, expanding its appeal to a broader audience.
3. Alternative Energy Solutions - As consumers seek beverages without the energy boost, there's growing interest in alternatives that offer flavor and satisfaction without caffeine.
Industry Implications
1. Ready-to-drink Coffee - The ready-to-drink coffee industry is evolving with new decaf options catering to diverse consumer needs.
2. Health and Wellness - Health-conscious choices are reshaping the beverage industry, making room for products like decaf cold brews that prioritize well-being.
3. Specialty Coffee - The specialty coffee sector is diversifying its offerings to include premium decaffeinated beverages, tapping into a niche yet growing market.
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