'Stir' is a Dating App for Single Parents with Busy Lives
Colin Smith — March 22, 2022 — Life-Stages
References: stir & fastcompany
'Match,' the smart online dating platform, has launched a new dating application named 'Stir.' Stir is unique in the online dating space as it targets single parents with busy schedules and children to care for. Stir recognizes that, as people get older and their lives get more complicated, finding time to go on casual dates can be very difficult. Additionally, for single people with children, dating partners are often put off by the child.
Therefore, Stir hopes to solve each of these issues with its unique target market and its use of smart algorithms. In addition to simple biographies and pictures that other dating apps use, Stir asks users to input what days and times, on average, they are free on. It is important to note that, for safety concerns, these are general times sorted into morning, afternoon, and evening. Additionally, users can set certain parameters such as their height, number of children, and if they want more children.
Image Credit: Stir, Match
Therefore, Stir hopes to solve each of these issues with its unique target market and its use of smart algorithms. In addition to simple biographies and pictures that other dating apps use, Stir asks users to input what days and times, on average, they are free on. It is important to note that, for safety concerns, these are general times sorted into morning, afternoon, and evening. Additionally, users can set certain parameters such as their height, number of children, and if they want more children.
Image Credit: Stir, Match
Trend Themes
1. Mature Dating Applications for Single Parents - Apps specifically catering to the mature single parent segment provide an opportunity for disruptive innovation in the online dating space.
2. Smart Algorithms and Personalized Matchmaking - The use of machine learning to personalize matches and streamline the dating process is a trend that could be adopted by other online dating platforms.
3. Safety Features on Dating Apps - Incorporating safety features such as verifying user identity and setting parameters for interactions provides an opportunity for disruptive innovation in the online dating industry.
Industry Implications
1. Online Dating - Adopting the trends of mature dating apps and smart matchmaking technologies can transform the online dating industry.
2. Machine Learning - Partnering with dating platforms or developing dating-specific algorithms and technologies can disrupt mature dating apps and the online dating market.
3. Identity Verification Services - Developing identity verification services could transform online dating by improving safety and security measures within the industry.
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