The Authorized Steve Jobs Biography is the Next Step for the "iWorld"
Corinne Guirgis — June 7, 2011 — Business
With iPods, iPads, iPhones in the hands of almost everyone who can afford one, it certainly is an iWorld. Never has a company been so relevant to the daily lives of North Americans and global citizens to this extent, which is what will make the Steve Jobs biography such an interesting read.
The cleverly entitled iSteve: The Book of Jobs is now available for pre-order from Amazon.com and Apple’s iBookstore. The official book is slated for release on March 6, 2012, and is written by Walter Isaacson. According to Mashable, Isaacson’s past biographies include Benjamin Franklin: An American Life, Einstein: His Life and Universe and Kissinger: A Biography. Isaacson’s biographic portfolio gives insight into the cultural significance of Jobs to this generation and the future, as both Franklin and Einstein are people whose influence on the world is still felt today.
The book will touch on both the professional and personal life of Jobs. After over three years of exclusive interviews with Isaacson that are unlike any Jobs has given before as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, the Steve Job biography will surely fly off the shelves.
The cleverly entitled iSteve: The Book of Jobs is now available for pre-order from Amazon.com and Apple’s iBookstore. The official book is slated for release on March 6, 2012, and is written by Walter Isaacson. According to Mashable, Isaacson’s past biographies include Benjamin Franklin: An American Life, Einstein: His Life and Universe and Kissinger: A Biography. Isaacson’s biographic portfolio gives insight into the cultural significance of Jobs to this generation and the future, as both Franklin and Einstein are people whose influence on the world is still felt today.
The book will touch on both the professional and personal life of Jobs. After over three years of exclusive interviews with Isaacson that are unlike any Jobs has given before as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, the Steve Job biography will surely fly off the shelves.
Trend Themes
1. Bio-books - The rise of authorized biographies presents opportunities for publishers to highlight the lives and legacies of influential people.
2. Iworld Dominance - The widespread adoption of Apple products presents opportunities for technology companies to create innovative gadgets and software that cater to the needs and preferences of Apple users.
3. Personalized Reading - The growing trend of digital books and e-readers presents opportunities for publishers to personalize reading experiences, offer interactive features, and gather data on reader preferences.
Industry Implications
1. Publishing - The rise of bio-books offers opportunities for publishers to create compelling authorized biographies on influential personalities, such as those in the tech industry like Steve Jobs.
2. Technology - The dominance of the iWorld presents opportunities for technology companies to create products and software that cater to the needs of Apple users, such as accessories for Apple devices or specialized software for Mac users.
3. Digital Content - The trend of e-readers and digital books presents opportunities for publishers to create personalized reading experiences, offer interactive features, and gather data on reader preferences.
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