Steve Herrington and Generic Surplus Collaboration
Sophia Pelka — January 31, 2012 — Fashion
References: youtube & genericsurplus
The Steve Herrington and Generic Surplus desert boot series is a dusty collaboration of mystery and style.
Generic Surplus is about timeless, refined, monochromatic clothing that is durable. Steven Harrington's signature desert motifs are featured in the collection. The series is a line of desert boots made of tobacco-brown beeswax leather. The insole and heel are pepper-colored, bearing Harrington's tex-mex inspired patterns.
To celebrate the collaboration, the team ventured out into the California desert. Inspired by the Mayan legend of the 13 skulls, the group buried its own crystal skull to leave its mark of mystery on the planet. The mashup of quality footwear and minimalist artwork brags a drool-worthy product and an estranged adventure campaign. The Steve Herrington and Generic Surplus collaboration makes the simple complex.
Generic Surplus is about timeless, refined, monochromatic clothing that is durable. Steven Harrington's signature desert motifs are featured in the collection. The series is a line of desert boots made of tobacco-brown beeswax leather. The insole and heel are pepper-colored, bearing Harrington's tex-mex inspired patterns.
To celebrate the collaboration, the team ventured out into the California desert. Inspired by the Mayan legend of the 13 skulls, the group buried its own crystal skull to leave its mark of mystery on the planet. The mashup of quality footwear and minimalist artwork brags a drool-worthy product and an estranged adventure campaign. The Steve Herrington and Generic Surplus collaboration makes the simple complex.
Trend Themes
1. Monochromatic Clothing - Disruptive innovation opportunity: Develop a line of monochromatic clothing with unique textures and patterns to appeal to fashion-forward consumers.
2. Tex-mex Inspired Patterns - Disruptive innovation opportunity: Incorporate Tex-Mex inspired patterns into various fashion accessories, such as bags or scarves, to add a touch of cultural fusion to everyday outfits.
3. Minimalist Artwork - Disruptive innovation opportunity: Create a collection of minimalist artwork that can be featured on various products, such as home decor or stationery, to cater to the growing demand for minimalistic aesthetics.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and ethically-made fashion products to meet the increasing demand for eco-conscious clothing options.
2. Footwear - Disruptive innovation opportunity: Develop customizable footwear options that allow consumers to select their preferred colors and patterns, offering a personalized touch to their shoes.
3. Art and Design - Disruptive innovation opportunity: Combine traditional art techniques with digital technologies to create innovative art and design products that resonate with the tech-savvy and art-loving audience.
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