Using the Stephen Hawking Voice Generator, This Ad Promotes Equality
Jonathon Brown — January 3, 2013 — Social Good
References: youtu.be & ibelieveinadv
This advertisement for Everybody Technology uses the Stephen Hawking voice generator to promote technological development that makes devices accessible to those with disabilities.
Even with all the technological developments the world has achieved by 2013, a large portion of the actual population either does not benefit from it or cannot access it. A portion of that segment of the population that is shut out is people with disabilities. They are often overlooked in the development of new technologies and this advertisement aims to bring awareness to this issue.
The ad is shot as one fluid camera shot that slowly pulls back revealing a variety of different people mouthing the words of Stephen Hawking in the well known Stephen Hawking voice generator voice. Every person in the ad is a volunteer, some of whom are disabled themselves.
"So I ask that you create with everyone in mind," says Stephen Hawking.
Even with all the technological developments the world has achieved by 2013, a large portion of the actual population either does not benefit from it or cannot access it. A portion of that segment of the population that is shut out is people with disabilities. They are often overlooked in the development of new technologies and this advertisement aims to bring awareness to this issue.
The ad is shot as one fluid camera shot that slowly pulls back revealing a variety of different people mouthing the words of Stephen Hawking in the well known Stephen Hawking voice generator voice. Every person in the ad is a volunteer, some of whom are disabled themselves.
"So I ask that you create with everyone in mind," says Stephen Hawking.
Trend Themes
1. Inclusive Technology - Opportunities for businesses to design and create technologies that can be accessible and beneficial for people with disabilities.
2. Volunteer Engagement - Increased focus on utilizing volunteers in advertisements to promote social causes and increase brand awareness.
3. Disability Rights Advocacy - Growing awareness and support for people with disabilities to access technology and equal opportunities as the rest of the population.
Industry Implications
1. Technology - Creating and innovating technologies that can be accessible to people with disabilities, including assistive devices and software.
2. Advertising - Companies could use volunteer groups to engage with consumers, show brand values, and generate positive brand perception through cause-related advertisement and campaigns.
3. Non-profit Organizations - Non-profits could partner with companies to advocate for disability rights, raise awareness, and provide training for people with disabilities to access technologies and tools that could improve their quality of life.
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