The Stephen Colbert Late Show is Promoted with an Adventure Game
Laura McQuarrie — July 22, 2015 — Tech
References: colbertlateshow & digitaltrends
In an attempt to court a young audience ahead of the launch of the Stephen Colbert Late Show in the fall, a quirky text-based adventure game was created to excite fans.
The 'Escape from the Man-Sized Cabinet' game has players step into the shoes of Colbert and join the wait for the start of the show by killing time at the office.
As Colbert will be replacing David Letterman on the show, the game helps fans get to know the new host a bit better. As Colbert is known as a huge fan of franchises like Star Wars and Lord of the Rings, the game is packed with role-playing and fantasy references. One of the biggest examples of this is the man-sized cabinet itself, which transports Colbert to a kingdom in the same way as one is required to travel to Narnia.
The 'Escape from the Man-Sized Cabinet' game has players step into the shoes of Colbert and join the wait for the start of the show by killing time at the office.
As Colbert will be replacing David Letterman on the show, the game helps fans get to know the new host a bit better. As Colbert is known as a huge fan of franchises like Star Wars and Lord of the Rings, the game is packed with role-playing and fantasy references. One of the biggest examples of this is the man-sized cabinet itself, which transports Colbert to a kingdom in the same way as one is required to travel to Narnia.
Trend Themes
1. Text-based Adventures - Text-based adventures can be used as an innovative way to promote upcoming shows and engage audiences.
2. Gamification for Marketing - Gamification can be leveraged as a marketing tool to engage audiences and promote products.
3. Nostalgia Marketing - Nostalgia marketing can be a powerful tool when targeting audiences through interactive and nostalgic experiences.
Industry Implications
1. Entertainment - The entertainment industry can use text-based adventure games as promotional tools to engage, attract, and retain audiences.
2. Marketing - Marketers can use gamification to promote products and engage audiences through interactive game-like experiences.
3. Technology - Technology companies can use text-based adventure games to showcase their products, offer interactive experiences, and attract potential customers.
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