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Seaside Normcore Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Stephanie Joy Field Stars in this Sophisticated WSJ Magazine Feature

— June 24, 2014 — Pop Culture
Stephanie Joy Field stars in this beach-side editorial for WSJ Magazine's latest issue. The model is captured by photographer Daniel Riera's lens for the 'Easy Breezy' fashion story that graces the publication's July/August 2014 issue.

Embracing modern minimalism, the 'Easy Breezy' image series for WSJ Magazine features styling by Vanessa Traina who dresses her model muse in monochromatic and ambiguous pieces. The elegant ensembles range from dresses to layered separates that evoke the essence of normcore, fashion's latest movement that rejects clothing with a loud and eye-catching statement.

Instead normcore is all about minimalism and is a nod to 90s nostalgia. Instead of focusing on ornamentation and eye-catching prints, Stephanie Joy Field's latest feature highlights simplistic pieces that marry aesthetics with functionality.

Trend Themes
1. Modern Minimalism - The 'Easy Breezy' fashion story embraces modern minimalism, offering opportunities for minimalist fashion brands to disrupt the market.
2. Normcore Movement - The editorial highlights the normcore movement, presenting an opportunity for fashion brands to cater to the growing demand for minimalistic and functional clothing.
3. 90s Nostalgia - Stephanie Joy Field's feature taps into the 90s nostalgia trend, creating an opportunity for brands to reintroduce and reimagine past fashion styles and aesthetics.
Industry Implications
1. Fashion - The fashion industry can leverage the 'Easy Breezy' editorial's focus on modern minimalism and normcore to create disruptive fashion lines and marketing strategies.
2. Photography - The 'Easy Breezy' editorial presents an opportunity for photographers to explore and capture the essence of modern minimalism and normcore in their work.
3. Publishing - WSJ Magazine's 'Easy Breezy' editorial showcases the potential for publishers to create content and features that cater to the growing interest in minimalistic and nostalgia-driven fashion trends.
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