Taylor Swift x Papyrus Feminine Cards are Designed by the Singer
M — June 18, 2016 — Pop Culture
References: papyrusonline & apartmenttherapy
While Taylor Swift might be most well-known for her pop ballads and stream of relationships, the songstress has recently collaborated with paper brand Papyrus on a stationary collection that is feminine, metallic and filled with color. The line includes cards and envelopes with hand-drawn profile designs of women, dainty designs and metallic detailing that captures the singer's bubblegum pop aesthetic in a fun visual way.
The collection takes Swift's onstage presence and persona and adapts the aesthetic to suit stationary with bright hues, embossed typography and girly designs. The cards feature whimsical watercolor and ink drawings of female figures paired with greetings for well wishes as well as blank cards for personalization. The cards incorporate music as a main theme with images of pianos and women adorning bejewelled headphones.
The collection takes Swift's onstage presence and persona and adapts the aesthetic to suit stationary with bright hues, embossed typography and girly designs. The cards feature whimsical watercolor and ink drawings of female figures paired with greetings for well wishes as well as blank cards for personalization. The cards incorporate music as a main theme with images of pianos and women adorning bejewelled headphones.
Trend Themes
1. Feminine Stationary - Brands can team up with female celebrities to create feminine stationary designs that cater to a specific consumer segment.
2. Musical Cards and Envelopes - Incorporating music and popular culture into stationary products can help appeal to a wider audience and create unique experiences for customers.
3. Metallic and Embossed Typography - Using metallic detailing and embossed typography can enhance the visual appeal of stationary products and make them stand out on the shelves.
Industry Implications
1. Retail - Retailers can collaborate with celebrities and designers to produce exclusive stationary lines that attract loyal customers and generate additional sales revenues.
2. Entertainment - Entertainment companies can partner with stationary brands to create custom designs that feature popular music artists, TV shows, and movies, providing unique merchandise for fans.
3. Design and Printing - Design and printing companies can offer metallic detailing, embossed typography, and other innovative printing solutions to stationary brands to produce high-quality and unique products.
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