The 'Sarcastic State of the Obvious' Merchandise by Mash Creative
Armida Ascano — October 12, 2010 — Pop Culture
References: mashcreative & designyoutrust
The 'State of the Obvious' line of apparel and general merchandise is a smart-alec series of uniquely branded objects. Each piece from the State of the Obvious line bears a label of what it actually is.
A size medium black t-shirt reads "This is my medium black t-shirt," while an eco-friendly reusable black tote bag reads -- well, you know. To add to the irony of the apparel, each of these explanatory labels is designed in the ultimate standard type face: Helvetica.
The State of the Obvious line harbors a sarcastic wit and great quality that is sure to make the merchandise popular.
A size medium black t-shirt reads "This is my medium black t-shirt," while an eco-friendly reusable black tote bag reads -- well, you know. To add to the irony of the apparel, each of these explanatory labels is designed in the ultimate standard type face: Helvetica.
The State of the Obvious line harbors a sarcastic wit and great quality that is sure to make the merchandise popular.
Trend Themes
1. Literal Messaging - Creating products that feature literal messaging to engage the consumer and offer a unique branding experience.
2. Sarcastic Humor - Using sarcastic wit and humor in branding to appeal to consumers with a more irreverent sense of humor.
3. Simple Design - Emphasizing simple, clean design and using common fonts such as Helvetica to create a minimalist aesthetic.
Industry Implications
1. Apparel - Designing apparel with clever labeling and branding that appeals to consumers with a sense of humor.
2. E-commerce - Offering unique, cleverly-branded merchandise through e-commerce channels to reach a wider audience.
3. Marketing and Advertising - Using clever, sarcastic messaging in marketing and advertising campaigns to stand out in a crowded market.
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