Starmaya is a Highly Adaptable, "Future-Friendly" Kind of Coffee
Laura McQuarrie — April 17, 2019 — Eco
References: shop.singleo.au & japantimes.co.jp
Starmaya coffee is a type of coffee that's described as being crisp and having a "green apple acidity with a buttery shortbread finish." Beyond the interesting flavor profile that it offers, this hybrid coffee variety is identified as a "future-friendly coffee," as it has been engineered to be more resilient to climate change in the years to come.
World Coffee Research (WCR) is on a mission to create next-generation, climate-resilient varieties of coffee that are not only high-quality but also "adaptable to multiple altitudes, high-yielding and disease and pest-resistant." Single O signed with the nonprofit research organization's Checkoff Program, which ultimately supports innovation in coffee agriculture. Additionally, in addition to selling the WCR-developed bean, Single O also creates a conversation around the future of coffee with its No Death to Coffee project.
World Coffee Research (WCR) is on a mission to create next-generation, climate-resilient varieties of coffee that are not only high-quality but also "adaptable to multiple altitudes, high-yielding and disease and pest-resistant." Single O signed with the nonprofit research organization's Checkoff Program, which ultimately supports innovation in coffee agriculture. Additionally, in addition to selling the WCR-developed bean, Single O also creates a conversation around the future of coffee with its No Death to Coffee project.
Trend Themes
1. Climate-resilient Coffees - Starmaya coffee is a hybrid variety engineered to be more resilient to climate change, presenting opportunities for future-friendly coffee production.
2. Next-generation Coffee Varieties - World Coffee Research's mission to develop high-quality, adaptable, and disease-resistant coffee varieties opens up opportunities for disruptive innovation in coffee agriculture.
3. Sustainable Coffee Practices - Single O's No Death to Coffee project sparks conversations about the future of coffee and encourages sustainable practices in the industry.
Industry Implications
1. Coffee Agriculture - The development of climate-resilient coffee varieties by World Coffee Research creates opportunities for disruptive innovation in the coffee agriculture industry.
2. Coffee Retail - The introduction of future-friendly coffee varieties like Starmaya presents opportunities for coffee retailers to promote sustainable and resilient products.
3. Nonprofit Organizations - Partnerships between nonprofit research organizations like World Coffee Research and companies like Single O support innovation and sustainability in the coffee industry.
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