The StarKist Premium White Chicken Pouches Come in Two Options
Michael Hemsworth — August 5, 2021 — Marketing
References: starkist & drugstorenews
The StarKist Premium White Chicken pouches are a ready-to-eat meal or snack option for consumers looking to incorporate chicken into their favorite recipes. The fully-cooked chicken product doesn't require draining and comes in single-serve pouches to make it easier for consumers to portion out. The product comes in two varieties including Premium White Chicken as well as the Premium White Chicken 25% Less Sodium, which both contain 15-grams of protein each and 80-calories.
Vice President of Marketing and Innovation Andy Mecs spoke on the new StarKist Premium White Chicken pouches saying, "With our new StarKist Premium White Chicken pouches you just tear, add and go. This is the first no-drain chicken product of its kind and now consumers can enjoy chicken how and where they want. Whether they’re eating it straight out of the pouch or adding it to their favorite chicken recipes to save time, we’re excited to see how consumers use this product in their everyday lives.”
Vice President of Marketing and Innovation Andy Mecs spoke on the new StarKist Premium White Chicken pouches saying, "With our new StarKist Premium White Chicken pouches you just tear, add and go. This is the first no-drain chicken product of its kind and now consumers can enjoy chicken how and where they want. Whether they’re eating it straight out of the pouch or adding it to their favorite chicken recipes to save time, we’re excited to see how consumers use this product in their everyday lives.”
Trend Themes
1. Ready-to-eat Meals - The development of easy-to-prepare meal options, such as StarKist Premium White Chicken pouches, are disrupting traditional meal prep.
2. Convenience Foods - Pre-packaged products that are easy to portion and prepare, like StarKist Premium White Chicken pouches, are revolutionizing the food industry.
3. Health-conscious Consumption - The rise in demand for healthier food options is driving the production of products like StarKist Premium White Chicken 25% Less Sodium pouches.
Industry Implications
1. Food and Beverage - New ready-to-eat meal options, like StarKist Premium White Chicken pouches, present significant opportunities for innovation and growth in the food and beverage industry.
2. Packaged Foods - Convenience and pre-packaged food options, such as StarKist Premium White Chicken pouches, are transforming the packaged foods market.
3. Healthy Living - The increasing demand for healthier food options, such as the 25% Less Sodium version of StarKist Premium White Chicken pouches, offers disruptive innovation opportunities in the healthy living industry.
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