Nike Decorates the Air Force 1 in a Starfish Colorway Design
Nike details the signature Air Force 1 sneaker model in a Starfish colorway palette. The retro palette is declared with printed graphics. As a touch of branding, the tongue tag has a black and white "Nike Air" sign paired perfectly with the cream tonal laces.
The small emblem by the ankles is accompanied by a black miniature Swoosh by the sidewalls and contrasted with a bright orange heel tab. The upper is constructed from full-grain leather in white and the heel is marked with a teal strip with rows of more branding accents reading "Nike." To further reinforce the vintage look, the shoe has an off-white midsole foundation, which is added as a reference to the 80s.
Image Credit: Nike
The small emblem by the ankles is accompanied by a black miniature Swoosh by the sidewalls and contrasted with a bright orange heel tab. The upper is constructed from full-grain leather in white and the heel is marked with a teal strip with rows of more branding accents reading "Nike." To further reinforce the vintage look, the shoe has an off-white midsole foundation, which is added as a reference to the 80s.
Image Credit: Nike
Trend Themes
1. Retro Sneaker Revival - The trend towards 80s-inspired sneakers presents opportunities for brands to revive and innovate on vintage designs.
2. Branded Accenting - As seen with the miniature Swoosh and branding accents throughout the shoe, there is potential for industry players to focus on unique, subtle branding for added brand recognition.
3. Tonal Color Schemes - The use of a single color palette, or tonal color blocking, presents an opportunity for brands to experiment with bold color choices while invoking a cohesive and sophisticated aesthetic.
Industry Implications
1. Footwear - As demonstrated by Nike's Air Force 1 Starfish colorway, footwear companies can capitalize on the trend towards 80s-inspired designs and experiment with bold color and branding choices.
2. Fashion and Apparel - Fashion brands can incorporate retro sneaker designs into their apparel lines, creating a cohesive and nostalgic aesthetic.
3. Marketing and Advertising - Brands can utilize the trend towards tonal color schemes and unique branding accents as a marketing tool, targeting consumers who appreciate vintage design and aesthetics.
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