The 'Starbucks Spelling' Blog Portrays Some of Coffee King's Shortcomings
Jaime Neely — July 7, 2011 — Social Media
References: starbucksspelling.tumblr & buzzfeed
'Starbucks Spelling' is an entertaining blog on Tumblr that showcases photographs of different Starbucks beverages on which the names of customers have been written in some absurdly incorrect ways.
While the concept of having a store personalize its customer's orders is very appealing, 'Starbucks Spelling' captures how quickly that plan can backfire. The site features images of some of the most simplest and common names written incorrectly on cups of coffee, tea, cappuccinos and lattes. My favorite misspelling on 'Starbucks Spelling' has got to be 'Jay' spelled as 'Jei' and 'Deb' spelled as 'Death.' This site is a great stop for some quick laughs!
Implications - Humor is one of the most effective marketing tools a business can utilize when trying to appeal to potential clients. Comedic branding or advertising is a simple way for a business to present itself as a smart choice for consumers as it will be perceived as highly approachable.
While the concept of having a store personalize its customer's orders is very appealing, 'Starbucks Spelling' captures how quickly that plan can backfire. The site features images of some of the most simplest and common names written incorrectly on cups of coffee, tea, cappuccinos and lattes. My favorite misspelling on 'Starbucks Spelling' has got to be 'Jay' spelled as 'Jei' and 'Deb' spelled as 'Death.' This site is a great stop for some quick laughs!
Implications - Humor is one of the most effective marketing tools a business can utilize when trying to appeal to potential clients. Comedic branding or advertising is a simple way for a business to present itself as a smart choice for consumers as it will be perceived as highly approachable.
Trend Themes
1. Personalized Orders - Opportunity for businesses to improve the personalization of customer orders and enhance the overall customer experience.
2. Comedic Branding - Potential for businesses to utilize humor as a marketing tool to create a memorable and approachable brand image.
3. Social Media Entertainment - Growing trend of online platforms showcasing humorous content, providing opportunities for businesses to engage with customers through entertaining content.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can enhance customer satisfaction by improving order customization and implementing comedic branding strategies.
2. Marketing and Advertising - Opportunities for marketing and advertising agencies to help businesses utilize humor in their brand messaging and engage with customers through social media platforms.
3. E-commerce - E-commerce companies can harness the power of personalized orders and comedic branding to differentiate themselves and attract customers in a competitive online market.
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