The Starbucks Mondays Can Be Great Campaign is Optimistic
Meghan Young — January 8, 2013 — Lifestyle
The Starbucks Mondays Can Be Great ad campaign addresses the fact that many people happen to have the urge to violently vomit every time this day rolls around. The yin to Friday's yang, Monday has been unfairly treated over the course of many generations and this commercial hopes to right some wrongs.
Created for a United Kingdom audience, the Starbucks Mondays Can Be Great ad campaign shows that Monday has seen some momentous occasions. For instance, Big Ben made its first bong on a Monday, Neil Armstrong landed on the moon on a Monday and the first comic book hero (Superman) appeared on a Monday.
Fun and informative, the Starbucks Mondays Can Be Great ad campaign visualizes these historical occurrences through the magic of stop motion.
Created for a United Kingdom audience, the Starbucks Mondays Can Be Great ad campaign shows that Monday has seen some momentous occasions. For instance, Big Ben made its first bong on a Monday, Neil Armstrong landed on the moon on a Monday and the first comic book hero (Superman) appeared on a Monday.
Fun and informative, the Starbucks Mondays Can Be Great ad campaign visualizes these historical occurrences through the magic of stop motion.
Trend Themes
1. Optimistic Ad Campaigns - Brands can create ad campaigns that uplift and inspire consumers, even on typically disliked days like Mondays.
2. Stop Motion Advertising - Utilizing stop motion animation in advertising can provide a unique and captivating viewing experience for consumers.
3. Advertising to Time-specific Emotions - Brands can address commonly felt emotions associated with days of the week and use them to their advantage in ad campaigns.
Industry Implications
1. Advertising - Advertising agencies can utilize stop motion animation and optimism in their campaigns to create a more engaging and memorable experience for viewers.
2. Beverage Industry - Beverage companies can create optimistic campaigns that promote their products and associate them with positive feelings on typically disliked days.
3. Entertainment Industry - Production companies can experiment with stop motion animation techniques to create unique visual experiences in commercials and other forms of advertising.
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