Starbucks Hot Drink Machines
Justin Good — April 3, 2007 — Business
References: gazette.uwo & gadgets-weblog
Just as you thought Starbucks had completely saturated the U.S. market with a “Starbucks on every corner,” the coffee giant proves they are still not satisfied. In order for Starbucks to penetrate markets where their successful brand cannot reach, the company has decided to place vending machines for hot drinks in key locations such as hockey arenas, local convenience stores and maybe even your office “break room.” The machine will have all of your favorite coffee brands such as “roasted coffee, various lattes and hot cocoa.”
Trend Themes
1. Luxury Coffee Vending Machines - Disruptive innovation opportunity: Expanding the reach of coffee brands in untapped markets through convenient and high-end vending machines.
2. Hot Drink Vending in Non-traditional Locations - Disruptive innovation opportunity: Meeting consumer demand for quick and convenient hot drinks by placing vending machines in unconventional settings like hockey arenas and convenience stores.
3. Office Break Room Vending Revolution - Disruptive innovation opportunity: Revolutionizing office break rooms by offering a variety of high-quality coffee brands and hot cocoa through vending machines.
Industry Implications
1. Hospitality Industry - Disruptive innovation opportunity: Enhancing customer experiences in hotels and resorts by introducing luxury coffee vending machines in common areas and lobbies.
2. Retail Industry - Disruptive innovation opportunity: Expanding product offerings and attracting customers by placing hot drink vending machines in convenience stores and supermarkets.
3. Corporate Food Services - Disruptive innovation opportunity: Transforming office break room culture by replacing traditional coffee makers with high-end vending machines that offer a wider selection of hot drink options.
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