This Starbucks Christmas Tree is Gingerbread Latte-Scented
Christopher Magsambol — November 6, 2015 — Marketing
References: prexamples & eventmagazine
This massive Starbucks Christmas Tree was erected by the coffee shop to celebrate the upcoming holiday season. The tree is made from hundreds of Starbucks' iconic red cups and is even infused with a gingerbread latte scent.
The holiday display also has an interactive social media feature that sees the tree light up more and more as the hashtag #RedCups is used. The tree was built near London's King Cross station with digital display boards spread out to thank Starbucks fans for joining the campaign.
Also, for as long as the tree is up, free gift cards will be given out to lucky passersby. This installation is part of the larger 'Red Cup Moments' campaign which has been gaining attention on Twitter and Instagram.
The holiday display also has an interactive social media feature that sees the tree light up more and more as the hashtag #RedCups is used. The tree was built near London's King Cross station with digital display boards spread out to thank Starbucks fans for joining the campaign.
Also, for as long as the tree is up, free gift cards will be given out to lucky passersby. This installation is part of the larger 'Red Cup Moments' campaign which has been gaining attention on Twitter and Instagram.
Trend Themes
1. Interactive Social Media Displays - Using interactive social media displays in holiday installations can enhance user engagement and create a more immersive experience.
2. Scented Marketing - Infusing scents in brand experiences, like the gingerbread latte scent in the Starbucks Christmas tree, can help create memorable and immersive sensory experiences.
3. Gamified Campaigns - Incorporating gamified elements into marketing campaigns, such as the tree lighting up with hashtag usage, can incentivize audience participation and increase brand visibility.
Industry Implications
1. Retail - Retailers can explore using interactive social media displays in their holiday installations to attract and engage customers, driving foot traffic to stores.
2. Hospitality - Hotels and restaurants can incorporate scented marketing techniques to enhance their guests' experience and leave a lasting positive impression.
3. Marketing and Advertising - Marketing agencies can develop gamified campaigns with interactive elements to help their clients build brand awareness and reach their target audience effectively.
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