Starbucks Beer Will be Available at Certain Locations
Jamie Danielle Munro — March 22, 2014 — Lifestyle
References: pittsburgh.cbslocal & psfk
For Starbucks lovers in the United States who are die-hard fans of the massive coffee franchise, you will be happy to know that the company is expanding its repertoire with beer and appetizers.
Presumably the coffee chain has managed to obtain liquor licensing for these locations, but it is an interesting move for a conventional coffee-only company. This signifies a move into new markets, in an attempt to get an entirely different type of crowd at alternative hours. Many customers can't wait to get their hands on their morning latte from Starbucks - perhaps the enticement of beer will have the same results. The real question is whether or not Starbucks beer can compete with other, more established bars in the area. Either way it's an interesting move from the coffee giant.
Presumably the coffee chain has managed to obtain liquor licensing for these locations, but it is an interesting move for a conventional coffee-only company. This signifies a move into new markets, in an attempt to get an entirely different type of crowd at alternative hours. Many customers can't wait to get their hands on their morning latte from Starbucks - perhaps the enticement of beer will have the same results. The real question is whether or not Starbucks beer can compete with other, more established bars in the area. Either way it's an interesting move from the coffee giant.
Trend Themes
1. Coffee-beer Hybrids - Starbucks introducing beer to certain locations marks a trend in coffee shops expanding into the alcohol industry.
2. Multi-purpose Spaces - Adding alcohol to their menu showcases how coffee shops are opening themselves up to a new crowd and a new line of revenue.
3. Brand Diversification - By introducing beer and appetizers, Starbucks is stepping out of their comfort zone and expanding their brand in new directions.
Industry Implications
1. Food and Beverage - The addition of beer and appetizers is an example of how companies in the food and beverage industry are constantly looking for new ways to diversify and appeal to different audiences.
2. Hospitality - Coffee shops with beer and appetizers could be seen as a rival to traditional bars and restaurants, representing disruption to the hospitality industry.
3. Retail - Introducing beer and appetizers in select Starbucks locations could increase foot traffic, presenting retail opportunities for partnering brands or products.
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