This Commercial Promotes Star Wars Mac and Cheese as a Collectors Item
References: multivu & kraftstarwarsroom
In honor of the newest Star Wars film release that is hitting theaters at the end of the year, this commercial promotes the icon-shaped Star Wars Mac and Cheese. The Kraft-made food product is being presented as a highly valuable collector's item. The commercial features a father who is showing his son his extensive collection of science fiction memorabilia.
While the father thinks his collection is beyond impressive, his son has a different opinion. When the son notices the Star Wars Mac and Cheese, he asks his dad if mom knows that the pasta is kept in here. The father assures his son that the Kraft Dinner is exactly where it should be. At this point the annoyed boy says "so toys you can't play with and Mac and Cheese you can't eat. This is a room of lies."
The comical ending to this ad solidifies the status of the iconic Star Wars pasta, which honors the brand's seven film movie empire.
While the father thinks his collection is beyond impressive, his son has a different opinion. When the son notices the Star Wars Mac and Cheese, he asks his dad if mom knows that the pasta is kept in here. The father assures his son that the Kraft Dinner is exactly where it should be. At this point the annoyed boy says "so toys you can't play with and Mac and Cheese you can't eat. This is a room of lies."
The comical ending to this ad solidifies the status of the iconic Star Wars pasta, which honors the brand's seven film movie empire.
Trend Themes
1. Collectible Food Products - Food products are being marketed as collectible items to appeal to passionate fan bases and create new revenue streams for brands.
2. Nostalgia Marketing - Brands are capitalizing on nostalgia by creating ads that appeal to the memories and emotional connections of consumers.
3. Comical Advertisements - Ads that have a humorous element are becoming increasingly popular as brands seek to engage consumers with entertaining content.
Industry Implications
1. Food and Beverage - Food and beverage brands are exploring new ways to market their products as collectibles and tap into consumers' emotional connections with their products.
2. Entertainment - Entertainment companies are partnering with food brands to create special edition products that tie into popular franchises and films.
3. Advertising and Marketing - Advertising agencies are experimenting with new strategies, such as nostalgia marketing and comical advertisements, to create engaging content that resonates with consumers.
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