Star Wars Coffee Uses The Force to Wake People Up
Meghan Young — November 21, 2011 — Art & Design
References: ericbeatty & whitezine
There is nothing like The Force to wake a person up in the wee hours of the morning or during the 3 o'clock slump that the workplace often perpetuates, which is why Star Wars Coffee would be a great addition to anyone's daily routine. That is, if it actually existed. Although this packaging concept is a bit of a tease, the Star Wars Coffee really shows just how prevalent this sci-fi franchise has been in modern society.
Created by Eric Beatty, a design student at the University of Atlanta, the Star Wars Coffee centers around three iconic characters in this film saga. Darth Vader represents the dark roast coffee beans, Chewbacca stands in for brown sugar and one of the Storm Troopers appropriately holds the white filters.
Created by Eric Beatty, a design student at the University of Atlanta, the Star Wars Coffee centers around three iconic characters in this film saga. Darth Vader represents the dark roast coffee beans, Chewbacca stands in for brown sugar and one of the Storm Troopers appropriately holds the white filters.
Trend Themes
1. Sci-fi Packaging - Companies can innovate the packaging of their products by incorporating popular sci-fi characters and franchises, such as Star Wars, to make them stand out and appeal to a wider audience.
2. Character-based Branding - Brands can create a stronger identity by associating themselves with popular and iconic characters, such as Darth Vader and Chewbacca, and using them as brand ambassadors in advertising and marketing campaigns.
3. Nostalgia Marketing - By tapping into nostalgic pop culture references, such as Star Wars, companies can connect with consumers on an emotional level and create a sense of familiarity and comfort with their products.
Industry Implications
1. Food and Beverage - Food and beverage companies can incorporate popular sci-fi characters and franchises, such as Star Wars, into their packaging and branding to appeal to a wider audience and stand out in a competitive market.
2. Entertainment - Entertainment companies can use iconic and beloved characters, such as Darth Vader and Chewbacca, to create unique and engaging marketing campaigns that resonate with fans and generate buzz.
3. Consumer Products - Consumer product companies can leverage nostalgic pop culture references, such as Star Wars, in their branding and marketing to create a sense of familiarity and nostalgia, and connect with consumers on a deeper level.
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