The Staples A Workaholic's Weakness Campaign Portrays an Obsession
Meghan Young — May 29, 2012 — Marketing
References: staples & ibelieveinadv
The Staples A Workaholic's Weakness ad campaign hilariously hones in on a very specific demographic of theirs. Not everyone that shops at Staples can be categorized as a workaholic, but those who are have a special addiction that can only be satisfied with a trip to one of their many locations. The campaign also suggests that an unhealthy obsession could very well be inevitable for anyone.
Conceived by the ad agency David based in Argentina, the Staples A Workaholic's Weakness ad campaign essentially shows that an irrational love can be held for office supplies. Photographer Ale Burset captures this sentiment under the direction of art director Ricardo Casal as well as creative directors Matias Lafalla and Ramiro Gamallo.
Conceived by the ad agency David based in Argentina, the Staples A Workaholic's Weakness ad campaign essentially shows that an irrational love can be held for office supplies. Photographer Ale Burset captures this sentiment under the direction of art director Ricardo Casal as well as creative directors Matias Lafalla and Ramiro Gamallo.
Trend Themes
1. Workaholic Culture - Disruptive innovation opportunity: Develop products and services that cater to the needs and desires of workaholics, such as customized office supplies or productivity tools.
2. Branding Addiction - Disruptive innovation opportunity: Explore marketing strategies that tap into consumer obsessions, creating advertising campaigns that portray products or services as addictive, creating a strong emotional connection.
3. Emotional Marketing - Disruptive innovation opportunity: Utilize emotional messaging and storytelling in advertising campaigns to create a deeper connection with consumers and drive brand loyalty.
Industry Implications
1. Office Supplies - Disruptive innovation opportunity: Develop innovative office supply products that cater specifically to the needs and desires of workaholic consumers, such as ergonomic and customizable options.
2. Advertising and Marketing - Disruptive innovation opportunity: Create unconventional and attention-grabbing advertising campaigns that tap into consumer obsessions, creating strong emotional connections and driving brand loyalty.
3. Creative Agencies - Disruptive innovation opportunity: Combine emotional storytelling and innovative marketing techniques to create impactful ad campaigns that resonate with target audiences and generate measurable results.
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