Show Off Your Designer Skills on the Stance Collection
References: stancecollection & viacomit.net
Since most people like to put their stamp on certain products, the Stance Collection is one of those rare products that will actually let you call the shots when it comes to design.
Think of the Stance Collection like Nike Labs, only you're not drawing on a real pair of kicks. The idea of being able to make an artistic impression on the subculture of sneakers is an activity I'm sure most people would love to take up. These sneaks are made from white vinyl and take the form of the Nike Dunk High. All you have to do is take a couple markers and start doodling on them until you create a design to your satisfaction.
So what will you be going for? Eccentric designs, or will you be following the minimalist route? Discover your inner artist with the Stance Collection.
Think of the Stance Collection like Nike Labs, only you're not drawing on a real pair of kicks. The idea of being able to make an artistic impression on the subculture of sneakers is an activity I'm sure most people would love to take up. These sneaks are made from white vinyl and take the form of the Nike Dunk High. All you have to do is take a couple markers and start doodling on them until you create a design to your satisfaction.
So what will you be going for? Eccentric designs, or will you be following the minimalist route? Discover your inner artist with the Stance Collection.
Trend Themes
1. Customizable Sneakers - Brands can create DIY sneaker designs that allow consumers to create unique designs on white sneaker canvases using markers or paint.
2. Personalized Fashion - Customizable sneakers fit well within the fashion industry trend of personalized products and are sought after by consumers who want to showcase unique style.
3. DIY Apparel and Footwear - DIY shoes and clothes are increasingly popular among consumers looking for unique and affordable ways to express themselves through apparel design, presenting an opportunity for brands and retailers to offer this growing market segment customizable products.
Industry Implications
1. Footwear - The Stance Collection customizable sneakers are part of a growing footwear trend which offers consumers unique and innovative designs.
2. Fashion - Customizable sneakers tap into the personalized fashion trend, presenting an opportunity for brands to reach out to a consumer base that is looking for unique and affordable ways to express their style through apparel design.
3. Retail - DIY apparel and footwear is becoming increasingly popular among consumers, presenting an opportunity for retailers to introduce customizable products that engage with customers looking for unique and affordable ways to express themselves through apparel design.
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