These St Pierre Bakery Products Target Consumers Having Coffee at Home
Michael Hemsworth — September 16, 2020 — Marketing
References: stpierrebakery & talkingretail
The past few months have seen many consumers skipping their daily trip to the cafe in favor of having coffee at home, which is something these St Pierre bakery products aim to help enhance. The product range includes a number of individually wrapped baked goods that are perfect for personal enjoyment from the comfort of home with some freshly brewed coffee. Consumers can choose from the Butter Croissants, Chocolate Filled Croissants, Pain au Chocolat, Caramel Waffles, Millionaires Waffle and the Brioche Waffle.
Commercial Director at St Pierre Group Chris McLaughlin spoke on the St Pierre bakery products saying, "In-store bakery sales have declined, along with many other sectors, as a result of COVID. With heightened concerns around hygiene, our retail partners are asking for individually-wrapped morning goods and specifically, croissants. Conversations with our customers gave us the insight to bring new products to market that deliver what customers are looking for. Consumption habits have changed; people are less likely to head to the café for their usual morning fix. Those occasions have moved elsewhere, but that doesn’t mean that we can’t help people recreate the café culture they love, at home."
Commercial Director at St Pierre Group Chris McLaughlin spoke on the St Pierre bakery products saying, "In-store bakery sales have declined, along with many other sectors, as a result of COVID. With heightened concerns around hygiene, our retail partners are asking for individually-wrapped morning goods and specifically, croissants. Conversations with our customers gave us the insight to bring new products to market that deliver what customers are looking for. Consumption habits have changed; people are less likely to head to the café for their usual morning fix. Those occasions have moved elsewhere, but that doesn’t mean that we can’t help people recreate the café culture they love, at home."
Trend Themes
1. At-home Cafe Experience - There is an opportunity for companies to create products and experiences that can help consumers recreate the cafe experience at home.
2. Individually Wrapped Goods - There is a growing demand for individually wrapped food products due to hygiene concerns, creating opportunities for businesses to innovate in this area.
3. Consumption Habits Shift - Companies can explore ways to adapt to changing consumer habits, such as the shift towards consuming food and beverages at home.
Industry Implications
1. Bakery - Bakery businesses can explore new products, packaging and distribution methods to cater for the growing demand for at-home baked goods.
2. Coffee - Coffee businesses can develop new products and experiences that complement at-home baked goods, such as coffee subscription services or virtual barista classes.
3. Packaging - Packaging companies can look at developing innovative, sustainable and convenient packaging solutions for individually wrapped baked goods.
2.3
Score
Popularity
Activity
Freshness
