Little Tikes' Springlings Surprise Plush Toys Pop Out of Their Packaging
Laura McQuarrie — July 24, 2019 — Life-Stages
References: littletikes & toyworldmag
Little Tikes' Springling Surprise plush toys for kids ages two and up are playful creatures that spring out of their packaging and are ready to play. In all, there are 12 plush animals in the Springling Surprise Series 1 to collect, including a puppy, a bunny, a unicorn and even a colorful rainbow hedgehog.
The soft and cuddly collectibles for pre-school kids launch themselves out of their homes with the press of a button, so that the unboxing experience can be repeated over and over again. The toys remind of an updated version of classic Jack-in-the-box toys but need no batteries or winding actions to activate the surprise.
Some of the fun characters that kids will be introduced to include Bubbly Shimmer, Pepper Spike and Tippy Twirl.
The soft and cuddly collectibles for pre-school kids launch themselves out of their homes with the press of a button, so that the unboxing experience can be repeated over and over again. The toys remind of an updated version of classic Jack-in-the-box toys but need no batteries or winding actions to activate the surprise.
Some of the fun characters that kids will be introduced to include Bubbly Shimmer, Pepper Spike and Tippy Twirl.
Trend Themes
1. Surprise Toys - The rise of collectible toys which offer surprises to children through interactive packaging innovations.
2. Unboxing Experience - The use of interactive packaging that introduces new and exciting ways to unbox a product, increasing consumer engagement.
3. Sensory Play - The creation of toys that utilize sensory play as a means of promoting creativity and imagination in children.
Industry Implications
1. Toy Industry - With the rise of interactive and collectible toys, the industry can improve its products and packaging to increase profits and customer engagement.
2. Packaging Industry - Interactive packaging offers an exciting way for companies to differentiate their products, heighten brand awareness, and foster a loyal customer base.
3. Retail Industry - The implementation of interactive packaging and collectible toys in retail stores can improve overall customer experience and lead to repeat business.
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