Native Deodorant Unveiled a Product Trio with Spring Scents
Laura McQuarrie — March 30, 2018 — Fashion
References: nativecos
Native Deodorant recently launched three new seasonal aluminum-free deodorant products with uplifting spring scents that can be purchased individually or as part of the Seasonal Spring Pack.
The deodorant brand has become familiar to consumers who are looking for not only clean-ingredient formulas, but also unique scents. In the past, Native Deodorant has released a brunch-inspired deodorant set with Mimosa, Rosé and Sangria-scented products, as well as a festive Valentine's-themed pack with a romantic Chocolate-Covered Strawberry deodorant. The newest springtime scents from the deodorant brand include Lychee & Goji Berry, Gardenia & Orchid and Fig & Honey, all of which are free from parabens, phthalates and talc.
While underarm care products have hardly had their time in the spotlight, an emphasis on low-tox living has inspired consumers to indulge in products with both clean scents and formulas.
The deodorant brand has become familiar to consumers who are looking for not only clean-ingredient formulas, but also unique scents. In the past, Native Deodorant has released a brunch-inspired deodorant set with Mimosa, Rosé and Sangria-scented products, as well as a festive Valentine's-themed pack with a romantic Chocolate-Covered Strawberry deodorant. The newest springtime scents from the deodorant brand include Lychee & Goji Berry, Gardenia & Orchid and Fig & Honey, all of which are free from parabens, phthalates and talc.
While underarm care products have hardly had their time in the spotlight, an emphasis on low-tox living has inspired consumers to indulge in products with both clean scents and formulas.
Trend Themes
1. Low-tox Living - The emphasis on low-tox living inspired consumers to seek products with clean scents and formulas.
2. Seasonal Deodorant Launches - Native Deodorant's release of seasonal aluminum-free deodorants taps into consumer demand for unique scents.
3. Clean-ingredient Formulas - Consumers are increasingly seeking out deodorant options that are free from parabens, phthalates, and talc.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to meet consumer demand for deodorants with clean ingredients and unique scents.
2. Beauty and Fragrance - The beauty and fragrance industry can capitalize on the trend of seasonal deodorant launches by offering a variety of unique scent options.
3. Wellness and Natural Products - The wellness and natural products industry can cater to the growing demand for low-tox living by providing deodorant options with clean-ingredient formulas.
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