Spotify and Pat Mcgrath Have Partnered in 'So Obsessed'
Ellen Smith — November 14, 2017 — Marketing
References: open.spotify & hypebae
Spotify and Pat McGrath teamed up to sell the makeup artist's new lipsticks, through the music streaming service.
With a new take on e-commerce, McGrath is effectively using Spotify, a site typically used for selling artists' merchandise, to sell liquid matte lipsticks.Pat McGrath and Spotify teamed up with the artist Maggie Lindemann so that users can purchase the three shades of lipsticks through the singer's newly released single 'So Obsessed,' which is available through Spotify. In addition to promoting the singer, the single also serves as a campaign video, prompting McGrath's exciting new lipstick launch.
The shades are available in "POSSESSED," "REVELATION RED" and "NIGHTSHADE," all which offer a pink, red and purple hue that's perfectly paired for the approaching winter season.
With a new take on e-commerce, McGrath is effectively using Spotify, a site typically used for selling artists' merchandise, to sell liquid matte lipsticks.Pat McGrath and Spotify teamed up with the artist Maggie Lindemann so that users can purchase the three shades of lipsticks through the singer's newly released single 'So Obsessed,' which is available through Spotify. In addition to promoting the singer, the single also serves as a campaign video, prompting McGrath's exciting new lipstick launch.
The shades are available in "POSSESSED," "REVELATION RED" and "NIGHTSHADE," all which offer a pink, red and purple hue that's perfectly paired for the approaching winter season.
Trend Themes
1. E-commerce Innovation - Using platforms like Spotify for selling products opens up new avenues for brands to reach consumers.
2. Collaborative Marketing - Partnerships between brands, artists, and influencers can create unique marketing campaigns and product launches.
3. Multi-channel Sales - Utilizing multiple channels, such as music streaming services, for product sales enhances accessibility for consumers.
Industry Implications
1. Beauty - The beauty industry can explore collaborations with music streaming platforms to reach a wider audience and drive sales.
2. Music - Musicians can leverage their platforms for brand partnerships and promotional campaigns, creating new revenue streams.
3. E-commerce - The e-commerce industry can benefit from integration with popular streaming services, offering new shopping experiences to consumers.
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