The New BEAMS x PUMA Silhouette is Inspired by Vintage Sweatshirts
References: instagram & highsnobiety
A new BEAMS x PUMA footwear silhouette enters the game and fashion critics describe the pair as not "pre-distressed" but "pre-destroyed." The two brands certainly took it up a notch, pushing the boundaries of the grimy and worn-in aesthetic appeal to explore its boundaries. The footwear model in question is the Splistream Low Retro—reportedly " a brand new silhouette that riffs on the German sportswear giant's Slipstream model."
For this release and experiment, the brands drew inspiration from vintage sweatshirts. One may see a 'SAMPLE' tag on the heel but it is unclear whether that is part of the final design—it likely is. Additionally, there is a dimension of uniqueness to this BEAMS x PUMA collaboration as each sneaker is finished by hand.
Image Credit: BEAMS
For this release and experiment, the brands drew inspiration from vintage sweatshirts. One may see a 'SAMPLE' tag on the heel but it is unclear whether that is part of the final design—it likely is. Additionally, there is a dimension of uniqueness to this BEAMS x PUMA collaboration as each sneaker is finished by hand.
Image Credit: BEAMS
Trend Themes
1. Ultra-distressed Footwear - The trend of pre-distressed and pre-destroyed footwear designs
2. Vintage-inspired Aesthetics - The trend of drawing inspiration from vintage clothing and textiles for design aesthetics
3. Hand-finished Products - The trend of adding a personal touch to finished products by hand
Industry Implications
1. Footwear Industry - The footwear industry can adopt ultra-distressed shoe designs and hand-finishing techniques for new product releases
2. Fashion and Apparel Industry - The fashion and apparel industry can incorporate vintage-inspired aesthetics into their designs for a unique and nostalgic look
3. Craft and DIY Industry - The craft and DIY industry can offer products and services that teach customers how to distress and finish products by hand
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