Dick’s Sporting Goods Promotes that Sports Matter to Students
Eric Westcott — March 18, 2014 — Social Good
References: sportsmatter & mashable
The need for sports in school systems is the point the ‘Sports Matter’ commercial tires to drive home. ‘Dick’s Sporting Goods Foundation’ has made it its mission to give money to underfunded sports programs for students.
With billions of dollars having been cut from school sport budgets, the ‘Sports Matter’ commercial shares facts on how students can succeed when they are given the opportunity to play sports. It makes you realize that sports have a direct relation to crime and education levels.
Currently, sport participation is based on an if you can pay you can play formula that does not work for first world countries. The ‘Sports Matter’ program plans to match upwards of $2 million for school teams that are able to hit their fundraising goals. This initiative gives hope that sports will not become an exclusive activity for those that have money.
With billions of dollars having been cut from school sport budgets, the ‘Sports Matter’ commercial shares facts on how students can succeed when they are given the opportunity to play sports. It makes you realize that sports have a direct relation to crime and education levels.
Currently, sport participation is based on an if you can pay you can play formula that does not work for first world countries. The ‘Sports Matter’ program plans to match upwards of $2 million for school teams that are able to hit their fundraising goals. This initiative gives hope that sports will not become an exclusive activity for those that have money.
Trend Themes
1. School Sports Funding - The 'Sports Matter' initiative highlights the need for improved funding for underfunded school sports programs, presenting opportunities for disruptive innovation in education and sports equipment industries.
2. Sports and Education - The 'Sports Matter' campaign emphasizes the direct correlation between sports and crime/education levels, which presents opportunities for disrupting the education and community development industries.
3. Accessible Sports - The 'Sports Matter' initiative seeks to make sports accessible to all students, especially those who couldn't previously afford to participate, presenting opportunities for disruptive innovation in the sports equipment and facilities industries.
Industry Implications
1. Education - The need for improved funding for school sports programs presents opportunities for disruptive innovation in education through new models of funding and enabling access to sports for underprivileged students.
2. Sports Equipment - The demand for affordable, accessible equipment for underfunded school sports programs presents opportunities for disruptive innovation in manufacturing and distribution of sports equipment.
3. Community Development - The direct correlation between sports and crime/education levels present opportunities for disruptive innovations in community development through supporting local sports organizations and providing access to sports programs.
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