This Sports Marketing Platform Calculates Athlete Brand Value
Alyson Wyers — September 28, 2016 — Lifestyle
References: brandtix & springwise
This sports marketing platform calculates the real-time brand value of professional athletes. Brandtix can be used to provide a new revenue stream for clubs and their players as well.
Based in London, Brandtix functions as a mobile app with leader boards and trending lists, comprehensive sports player stats and individual comparisons. The Brandtix index is an industry first, providing analytics on athletes' brand values based on sporting performance data, powerful algorithm indexing and social stats and public sentiment. The sports technology company also has a dashboard that displays an overview of present state of play for players in professional and social capacities.
The sports marketing platform allows "teams, brands, sponsors, agents, agencies and sports fans to deliver actionable insights to drive superior business outcomes and gain competitive advantage."
Based in London, Brandtix functions as a mobile app with leader boards and trending lists, comprehensive sports player stats and individual comparisons. The Brandtix index is an industry first, providing analytics on athletes' brand values based on sporting performance data, powerful algorithm indexing and social stats and public sentiment. The sports technology company also has a dashboard that displays an overview of present state of play for players in professional and social capacities.
The sports marketing platform allows "teams, brands, sponsors, agents, agencies and sports fans to deliver actionable insights to drive superior business outcomes and gain competitive advantage."
Trend Themes
1. Real-time Athlete Brand Value - Disruptive innovation opportunity: Develop a platform that calculates the real-time brand value of professional athletes across various sports.
2. Comprehensive Sports Player Stats - Disruptive innovation opportunity: Create an advanced analytics system that provides comprehensive statistics and comparisons for sports players, enhancing their performance and brand value.
3. Actionable Insights for Sports Businesses - Disruptive innovation opportunity: Build a sports marketing platform that delivers actionable insights to teams, brands, sponsors, agents, agencies, and sports fans, helping them achieve superior business outcomes.
Industry Implications
1. Sports Analytics - Disruptive innovation opportunity: Develop cutting-edge analytics tools and algorithms specifically designed for the sports industry, enabling more accurate performance evaluation and brand value calculation.
2. Sports Marketing - Disruptive innovation opportunity: Create innovative marketing strategies and technologies tailored for the sports industry, leveraging data analytics and social sentiment to optimize brand value for athletes and sports organizations.
3. Sports Technology - Disruptive innovation opportunity: Design and develop advanced sports technology solutions, such as mobile apps and dashboards, that provide real-time insights and analysis for athletes, teams, and sponsors.
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