DAZN Rolls Out a Beta Version of 'DAZN Bet' in the UK
Niko Pajkovic — August 23, 2022 — Tech
References: dazn & digitaltveurope
Sports streaming giant DAZN has officially rolled out a beta version of its gambling brand DAZN Bet in the United Kingdom. The new sub-brand, which was developed in partnership with tech provider Pragmatic group, represents DAZN's first venture into the world of sports betting.
According to DAZN, the beta launch will allow them to better gauge how their fanbase would like to interact with sports gambling, enabling the company to guide the development of the brand before its international release. In addition, the company has said that DAZN Bet will later incorporate NFTs, merchandise, and ticket sale opportunities.
“Today’s launch is only stage one. We are on a mission to create a richer product that is integrated into DAZN’s sports streaming service, where possible, providing sports fans with something much more immersive and interactive than what is currently available," said Mark Kemp, CEO, DAZN Bet.
Image Credit: DAZN
According to DAZN, the beta launch will allow them to better gauge how their fanbase would like to interact with sports gambling, enabling the company to guide the development of the brand before its international release. In addition, the company has said that DAZN Bet will later incorporate NFTs, merchandise, and ticket sale opportunities.
“Today’s launch is only stage one. We are on a mission to create a richer product that is integrated into DAZN’s sports streaming service, where possible, providing sports fans with something much more immersive and interactive than what is currently available," said Mark Kemp, CEO, DAZN Bet.
Image Credit: DAZN
Trend Themes
1. Interactive Sports Betting - There is an opportunity to develop sports betting platforms that seamlessly integrate with sports streaming services, using technologies such as NFTs and merchandise to enhance user experience.
2. Sports Streaming Sub-brands - Creating sub-brands for sports streaming services that offer sports gambling options can provide a new revenue stream for businesses in the sports media industry.
3. Technology-enabled Fan Engagement - The integration of sports betting with other technologies such as NFTs and ticket sales can create more engaging and interactive experiences for sports fans.
Industry Implications
1. Sports Media - Sports media companies can create new revenue streams by integrating sports betting into their existing platforms and offering interactive experiences for fans.
2. Gaming - Sports betting platforms can tap into the wider gaming industry to leverage new technologies and create more engaging experiences for users.
3. Finance - The development of innovative payment and security solutions can facilitate the integration of sports betting and streaming services in a safe, secure, and efficient manner.
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