The BRUT Sport Deodorant Offers a New Way to Enjoy the Scent
Michael Hemsworth — December 17, 2016 — Fashion
References: boots & trndmonitor
The average consumer is becoming more focused on specialty products, so the BRUT Sport Deodorant comes as a great new product that aims to extend the fragrance's capabilities.
The deodorant repositions the drugstore scent as a new kind of product that will provide men a way to smell like cologne as they heat up from athletic endeavors. The fragrance of the deodorant is, like the original fragrance, topped by notes of various citrus fruits and rounded off by cedar and sandalwood.
The BRUT Sport Deodorant is packaged in a simple manner to make it appealing for male consumers, while the product itself helps to satisfy a growing preference for specialty sundry items that's becoming more prevalent worldwide.
The deodorant repositions the drugstore scent as a new kind of product that will provide men a way to smell like cologne as they heat up from athletic endeavors. The fragrance of the deodorant is, like the original fragrance, topped by notes of various citrus fruits and rounded off by cedar and sandalwood.
The BRUT Sport Deodorant is packaged in a simple manner to make it appealing for male consumers, while the product itself helps to satisfy a growing preference for specialty sundry items that's becoming more prevalent worldwide.
Trend Themes
1. Specialty Products - The rise of specialty products opens up opportunities for new and innovative deodorant fragrances like the BRUT Sport Deodorant.
2. Cologne-inspired Deodorants - Creating deodorants with cologne-inspired scents taps into the trend of consumers wanting more sophisticated fragrance options.
3. Packaging for Male Consumers - There is a growing demand for products with packaging that appeals specifically to male consumers, providing opportunities for brands to create unique and targeted packaging designs.
Industry Implications
1. Cosmetics - Cosmetic companies can explore the trend of cologne-inspired deodorants and develop new fragrances to cater to consumers looking for unique scents.
2. Sporting Goods - The sports industry can collaborate with fragrance brands to create deodorants specially designed for athletes, combining scent with functionality.
3. Packaging and Design - Companies specializing in packaging and design can assist brands in creating visually appealing and gender-specific packaging for products targeting male consumers.
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