Adidas Encourages Young Athletes with Their Sport 15 Film Series
Jana Pijak — February 13, 2015 — Marketing
References: youtube & news.adidas
The Sport 15 film series was unveiled by Adidas today and is a way to chronicle the lives of athletes through the art of cinema. Inspiring young athletes, Sport 15's first 60 second spot features pros like Damian Lillard of the Portland Trail Blazers, Derrick Rose of the Chicago Bulls and FC Barcelona football icon Lionel Messi.
The commercial's star-studded cast also includes DeMarco Murray of the Dallas Cowboys and Real Madrid star Gareth Bale among other names. The Sport 15 film series by Adidas views "any moment as a chance for you to do the impossible and to start over".
Titled 'Take it', the series' first spot is marked with the slogan 'No one owns today. Take it' and will inspire young athletes to push through obstacles in times of adversity.
The commercial's star-studded cast also includes DeMarco Murray of the Dallas Cowboys and Real Madrid star Gareth Bale among other names. The Sport 15 film series by Adidas views "any moment as a chance for you to do the impossible and to start over".
Titled 'Take it', the series' first spot is marked with the slogan 'No one owns today. Take it' and will inspire young athletes to push through obstacles in times of adversity.
Trend Themes
1. Cinematic Athlete Campaigns - Opportunity for brands to tell stories of athletes through cinematic films, inspiring and engaging young athletes.
2. Sport 15 Film Series - Creating a series of films that chronicle the lives of athletes, providing a platform for storytelling and brand promotion.
3. Inspiring Young Athletes - Encouraging and motivating young athletes through visual storytelling campaigns, fostering a sense of passion and determination.
Industry Implications
1. Sportswear and Apparel - Opportunity for sportswear brands to leverage cinematic storytelling to connect with consumers and inspire them towards athletic pursuits.
2. Film and Entertainment - Collaborating with sports brands to produce cinematic films that showcase athletes, providing entertainment and promotional opportunities.
3. Athletic Training and Development - Utilizing cinematic athlete campaigns as a tool to inspire and motivate young athletes, fostering their skill development and determination.
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