Our Legacy Readies for Summer 2022 with the SPLASH Collection
References: ourlegacy.se & hypebeast
Just in time for the summer season, fashion label Our Legacy introduces its latest range to join for the Spring/Summer 2022 season with the new SPLASH collection. It is showcased in a beautiful campaign that was shot by the talented Lucca Grottoli taking place in the Basque country.
The capsule spotlights a wide range of seasonal gods including a selection of swimwear, shirts, and jerseys that are all designed with artwork that is done by artist Hank Grüner, Throughout the entire collection, it celebrates the warmth of the seasons through lightweight designs and playful graphics for the season. Talking about the range, it is described to be “like a classic garment from your grandfather’s wardrobe.”
Image Credit: Lucca Grottoli
The capsule spotlights a wide range of seasonal gods including a selection of swimwear, shirts, and jerseys that are all designed with artwork that is done by artist Hank Grüner, Throughout the entire collection, it celebrates the warmth of the seasons through lightweight designs and playful graphics for the season. Talking about the range, it is described to be “like a classic garment from your grandfather’s wardrobe.”
Image Credit: Lucca Grottoli
Trend Themes
1. Playful Summer Graphics - Opportunity for graphic artists and fashion designers to collaborate on incorporating unique and whimsical graphics into summer collections.
2. Seasonal Capsule Collections - Opportunity for fashion brands to create limited edition collections specific to certain seasons, creating an element of exclusivity for consumers.
3. Basque Country-inspired Designs - Opportunity for fashion brands to draw inspiration from the Basque country, a culturally rich and visually stunning region, to create unique and fresh designs.
Industry Implications
1. Fashion - The fashion industry can incorporate playful graphics and exclusive limited edition collections inspired by cultural regions to create seasonal collections for consumers.
2. Graphic Design - Graphic designers can collaborate with fashion brands to create unique and whimsical graphics for seasonal collections, leveraging their skills to bring something new and fresh to the industry.
3. Tourism - The Basque country can leverage its rich cultural heritage and stunning landscapes to attract tourists and inspire fashion and graphic designers to create summer collections inspired by the region.
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