The Blue Diamond BOLD Spicy Dill Pickle Almonds are Unexpected
Michael Hemsworth — November 16, 2019 — Marketing
References: bluediamond & foodbev
The Blue Diamond BOLD Spicy Dill Pickle Almonds have been announced by the brand as an unexpectedly savory snack option for consumers that doesn't skimp when it comes to flavor. Featuring six grams of plant-based protein per serving, the almond snack features the decidedly sour flavor of dill pickle along with a burst of spice to make them ideal for enjoyment on their own or even with a premium libation. The snack will be available starting March 2020 and targets consumers seeking out savory snack flavors to satisfy their hunger between meals.
Global Head of Marketing at Blue Diamond Michael Burdeny spoke on the Blue Diamond BOLD Spicy Dill Pickle Almonds saying, "Through rigorous research, we found a growing demand for dill and pickle flavors across food categories. Combining zesty and vinegary flavours with our highest-quality California-grown almonds, Blue Diamond is excited to introduce a product that is unique and undeniably craveable.”
Global Head of Marketing at Blue Diamond Michael Burdeny spoke on the Blue Diamond BOLD Spicy Dill Pickle Almonds saying, "Through rigorous research, we found a growing demand for dill and pickle flavors across food categories. Combining zesty and vinegary flavours with our highest-quality California-grown almonds, Blue Diamond is excited to introduce a product that is unique and undeniably craveable.”
Trend Themes
1. Savory Snacks - The trend of savory snacks continues to grow, providing an opportunity for more unexpected savory flavors to be introduced.
2. Plant-based Protein - Consumers are seeking out plant-based protein options, leading to innovation in the snacking industry.
3. Vinegary Flavors - Vinegar and pickle flavors are becoming more popular across a variety of food categories, leading to opportunities for new and unique flavor combinations.
Industry Implications
1. Snack Foods - There is an opportunity for snack food companies to introduce more unexpected, bold flavor options that cater to consumers seeking savory snacks.
2. Plant-based Foods - Companies in the plant-based food industry can incorporate the flavor and protein of almonds into innovative new products.
3. Seasonings and Condiments - The growing popularity of vinegary and pickle flavors presents an opportunity for companies in the seasonings and condiments industry to expand their offerings and create new flavor combinations.
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