This Speedy Working Motors Line Includes Street &Off-Road Offerings
Rahul Kalvapalle — July 6, 2015 — Autos
References: swm-motorcycles.it & gizmag
The latest line of street and off-road motorcycles from Speedy Working Motors includes seven top-notch models, sure to appeal to motorcyclists of a wide variety of biking persuasions. Better known as SWM, Speedy Working Motors was founded in 1971 but went into liquidation in 1984 -- but not before picking up a number of Trial and Motocross titles.
The new releases will initially be made available in Europe, with Australia and North America to follow. Asia, South America and Africa will receive the motorcycles under the Shineray brand name.
The release of the 2016 SWM line is a signal of intent from Speedy Working Motors to well and truly return to the consciousness of biking enthusiasts as well as casual bikers looking to find their brand.
The new releases will initially be made available in Europe, with Australia and North America to follow. Asia, South America and Africa will receive the motorcycles under the Shineray brand name.
The release of the 2016 SWM line is a signal of intent from Speedy Working Motors to well and truly return to the consciousness of biking enthusiasts as well as casual bikers looking to find their brand.
Trend Themes
1. Revived Motorcycle Collections - Opportunity for companies to revive and reintroduce classic motorcycle models to attract enthusiasts and casual bikers.
2. Expansion Into Global Markets - Potential for motorcycle manufacturers to enter emerging markets in Asia, South America, and Africa under a different brand name.
3. Brand Resurgence - Possibility for struggling motorcycle companies to make a comeback and regain market presence by launching new and improved product lines.
Industry Implications
1. Motorcycle Manufacturing - Opportunity for motorcycle manufacturers to capitalize on the revived interest in motorcycle collections and release new models.
2. Global Automotive Market - Motorcycle companies looking to expand into emerging markets have the chance to tap into the growing global automotive industry.
3. Biking and Motorsports Industry - Companies can take advantage of the resurgence of motorcycle brands to cater to the needs of biking enthusiasts and casual bikers within the industry.
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