Salomon Presents a New Iteration of the Speedcross 3
References: instagram & highsnobiety
Salomon shines a spotlight on the Speedcross 3 sneaker model for the season, arriving in a bold colorway palette that cannot be missed. The brand utilizes the iconic Sulphur colorway that was first seen in 2011 -- it blends hues of bright yellow-green with accents of red and black. It is a chunky design that rests on top of a grippy sole unit and is enclosed by a Quicklace upper over the forefoot.
Designer of the Speedcross, Reglan G Brewer once noted, “Pushing mountain racing boundaries meant a flyweight product that was quick and agile, even on the most difficult sloped terrain. Early on, I started calling the project ‘SpeedCross’ as it both respected the trail signature ‘X’ and reflected the ambitious racing identity of the product.”
Image Credit: Salomon
Designer of the Speedcross, Reglan G Brewer once noted, “Pushing mountain racing boundaries meant a flyweight product that was quick and agile, even on the most difficult sloped terrain. Early on, I started calling the project ‘SpeedCross’ as it both respected the trail signature ‘X’ and reflected the ambitious racing identity of the product.”
Image Credit: Salomon
Trend Themes
1. Bold Colorway Palette - Innovation opportunities for incorporating vibrant color combinations in product designs to enhance visual appeal and brand recognition.
2. Chunky Sneaker Design - Opportunities to explore bulky and substantial footwear designs that cater to consumers seeking a statement-making aesthetic and comfort.
3. Quicklace Upper Technology - Potential for integrating efficient and user-friendly lacing systems in various shoe models to improve convenience and performance.
Industry Implications
1. Footwear Manufacturing - Advancements in footwear production processes to accommodate intricate color patterns and chunky shoe silhouettes for modern consumer preferences.
2. Athletic Apparel - Exploration of innovative textiles and construction methods to create performance-enhancing sports footwear with quick and easy-to-use lacing systems.
3. Outdoor Gear and Equipment - Adaptation of durable materials and functional design elements in outdoor footwear to enhance grip and agility for athletes engaging in rugged terrains.
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