Q Mixers Announces the Launch of Two New 'Spectacular Mixers'
Niko Pajkovic — April 8, 2022 — Lifestyle
Q Mixers, a brand specializing in organic cocktail mixers, has officially launched two all-new non-carbonated mixers: Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix.
Q Spectacular Bloody Mary Mix is made with vine-ripened tomatoes and seven spices and herbs, lending it a bold and savory flavor profile with a spicy kick. Meanwhile, Q Spectacular Margarita Mix consists of an agave and lime juice combination, delivering a tart yet sweet taste. Both of the mixers will be released throughout the United States at Kroger, VCS, and Albertsons stores as well as online via Amazon. The mixers will be sold in either 4-packs of 7.5 oz single-serve cans or larger 32 oz glass bottles. However, the brand expects the smaller cans to be its more popular option:
"Without needing to open a big bottle of mix that inevitably would end up as a “dead soldier” in the back of their refrigerator," explains Q Mixers Founder, Jordan.
Image Credit: Q Mixers
Q Spectacular Bloody Mary Mix is made with vine-ripened tomatoes and seven spices and herbs, lending it a bold and savory flavor profile with a spicy kick. Meanwhile, Q Spectacular Margarita Mix consists of an agave and lime juice combination, delivering a tart yet sweet taste. Both of the mixers will be released throughout the United States at Kroger, VCS, and Albertsons stores as well as online via Amazon. The mixers will be sold in either 4-packs of 7.5 oz single-serve cans or larger 32 oz glass bottles. However, the brand expects the smaller cans to be its more popular option:
"Without needing to open a big bottle of mix that inevitably would end up as a “dead soldier” in the back of their refrigerator," explains Q Mixers Founder, Jordan.
Image Credit: Q Mixers
Trend Themes
1. On-the-go Cocktail Mixers - The trend of single-serve cocktail mixers is gaining popularity among consumers who want to replicate the cocktail experience with convenience and minimal fuss.
2. Organic Cocktail Mixers - The increasing demand for organic and natural ingredients among consumers present an opportunity for brands that specialize in cocktail mixers to innovate and provide organic options.
3. Convenient Packaging for Cocktail Mixers - The trend of convenient and travel-friendly packaging options for cocktail mixers is here to stay, and presents an opportunity for brands to innovate with smaller sizes and packaging options that are easily accessible and available for on-the-go consumers.
Industry Implications
1. Alcohol and Spirits Industry - Cocktail mixers, especially organic and single-serve options, present an opportunity for alcohol and spirits brands to innovate and collaborate with mixer brands to provide consumers with a complete cocktail experience.
2. Retail Industry - Retailers can benefit from the rising trend of on-the-go cocktail mixers by stocking up on popular and innovative brands that cater to consumers with different tastes and preferences.
3. Food and Beverage Industry - The trend of organic and natural ingredients in cocktail mixers provides an opportunity for food and beverage brands to incorporate natural ingredients in their cocktail menus and provide unique and healthy options to customers.
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