The Newest Spectacles by Snap Feature Fashion-Forward Designs
Laura McQuarrie — September 6, 2018 — Tech
References: spectacles & theverge
The Spectacles by Snap have been introduced in several different forms but the newest iterations of these connected eyeglasses embraces designs that mimic traditional all-black sunglasses.
The Veronica and Nico Spectacles 2 styles share the same features and recording qualities of previous designs, yet with a more traditional look than the Original Spectacles 2 provide. These new designs also set themselves apart with polarized lenses and a soft case, which resembles a classic sunglasses outfit. Just as before, Snap has partnered with Lensabl to allow consumers to order prescription lenses for these new styles if needed.
In the fall, Snap plans to add a feature that will curate all of the best Spectacles captures into a Highlight Story, which further simplifies tasks for users who don't want to have to go back and curate their own content.
The Veronica and Nico Spectacles 2 styles share the same features and recording qualities of previous designs, yet with a more traditional look than the Original Spectacles 2 provide. These new designs also set themselves apart with polarized lenses and a soft case, which resembles a classic sunglasses outfit. Just as before, Snap has partnered with Lensabl to allow consumers to order prescription lenses for these new styles if needed.
In the fall, Snap plans to add a feature that will curate all of the best Spectacles captures into a Highlight Story, which further simplifies tasks for users who don't want to have to go back and curate their own content.
Trend Themes
1. Fashionable Wearable Technology - There is an opportunity for fashion designers and wearable tech companies to collaborate on creating more stylish and socially acceptable wearable technology products.
2. Traditional Design Resurgence - Combining traditional designs with innovative technology gives designers the opportunity to capitalize on the resurgence of vintage style.
3. Curated Content - The creating and distribution of curated content could be an area for technology companies to capitalize on, by saving time and creating more personalized content.
Industry Implications
1. Fashion Industry - Fashion designers could expand into wearable technology with stylish and fashionable products like the Spectacles by Snap
2. Eyewear Industry - Innovative companies like Lensabl could further disrupt the eyewear industry by partnering with wearable technology companies to offer their products with prescription lenses.
3. Social Media Industry - Snap's Spectacles could challenge social media companies to offer more content curation tools for users.
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