ESPN's Special Spice Mix Adds Interest to Pre-Game Dishes
Laura McQuarrie — January 11, 2022 — Lifestyle
References: promo.espn & espnpressroom
Postseasoning is the name of a special seasoning mix created by ESPN to elevate pre-game dishes. This first-of-its-kind seasoning mix is available for fans in Indianapolis ahead of the College Football Playoff National Championship and it can be picked up at ESPN’s Playoff Fan Central, located at the Downtown Indianapolis Convention Center, while supplies last.
The custom blend of spices is made with salt, onion, gochugaru, garlic, paprika, black pepper and cayenne to uplevel the heat and intensity of many different meals and snacks.
To help fans make the most of the special seasoning mix, ESPN teamed up with James Beard Award-winning pitmaster Rodney Scott to share recipes, tips and tricks for using Postseasoning.
The custom blend of spices is made with salt, onion, gochugaru, garlic, paprika, black pepper and cayenne to uplevel the heat and intensity of many different meals and snacks.
To help fans make the most of the special seasoning mix, ESPN teamed up with James Beard Award-winning pitmaster Rodney Scott to share recipes, tips and tricks for using Postseasoning.
Trend Themes
1. Sports-themed Seasoning Mixes - Sports teams and organizations can team up with food companies to create unique seasoning blends to enhance pre-game dishes.
2. Custom Spice Blends - Custom spice blends can be created by companies to add a unique twist to traditional dishes.
3. Collaborations Between Food and Sports Industry - Collaborations between food and sports industries can create new and exciting products for fans to enjoy.
Industry Implications
1. Sports Industry - The sports industry can expand into the food industry by creating unique seasoning blends and collaborating with food companies.
2. Food Industry - Food companies can explore the creation of custom seasoning blends and collaborate with the sports industry to create unique products.
3. Hospitality Industry - The hospitality industry can incorporate sports-themed seasoning mixes into their menu offerings to attract sports fans and create a unique dining experience.
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