Special Delivery from T-Post in Sweden
Elsa Blaine — July 13, 2008 — Business
References: t-post.se & netdiver.net
Many people, including me, love to get packages in the mail. By subscribing to T-Post, every six weeks a new exclusively designed t-shirt 'magically' appears in your mailbox.
T-Post, based in Sweden, designs a new t-shirt every six weeks based on current news and prints the story on the inside of the t-shirt. The news, they say, may not be mainstream, however you should find it intriguing. Peter Lundgren, Publishing Director and Editor-in-Chief of T-Post says, “We can't guarantee you'll love every issue of T-Post but if you like the basic idea of T-post you won't be disappointed.â€
The t-shirts are available only to T-Post subscribers and they print only the number to cover subscriber orders, so if you're unlikely to run into someone else wearing the same shirt.
Subscription starts with the exclusive “Members Issue†t-shirt, followed by a new issue every 6 weeks after, similar to a magazine subscription. The cost is 25 EUR per shirt, which includes all shipping costs.
T-Post currently has 2454 subscribers in 48 countries.
T-Post, based in Sweden, designs a new t-shirt every six weeks based on current news and prints the story on the inside of the t-shirt. The news, they say, may not be mainstream, however you should find it intriguing. Peter Lundgren, Publishing Director and Editor-in-Chief of T-Post says, “We can't guarantee you'll love every issue of T-Post but if you like the basic idea of T-post you won't be disappointed.â€
The t-shirts are available only to T-Post subscribers and they print only the number to cover subscriber orders, so if you're unlikely to run into someone else wearing the same shirt.
Subscription starts with the exclusive “Members Issue†t-shirt, followed by a new issue every 6 weeks after, similar to a magazine subscription. The cost is 25 EUR per shirt, which includes all shipping costs.
T-Post currently has 2454 subscribers in 48 countries.
Trend Themes
1. T-shirt Subscriptions - The trend of subscribing to T-Shirt services like T-Post, where exclusive designs are delivered to your mailbox every six weeks.
2. News-driven Designs - The trend of incorporating current news stories into t-shirt designs, as seen with T-Post in Sweden.
3. Unique Subscription Models - The trend of offering subscription-based services for unique products, such as T-Post's t-shirt subscription service.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry can explore disruptive innovation opportunities by introducing subscription-based services for exclusive t-shirt designs.
2. Print & Media - The print and media industry can tap into the trend of news-driven designs by collaborating with t-shirt subscription services like T-Post to feature their content on t-shirts.
3. E-commerce - The e-commerce industry can take advantage of unique subscription models, similar to T-Post's t-shirt subscription, to offer exclusive and limited edition products to their customers.
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