Wolverine and Halo Join Forces to Launch a New Boot Collection
Grace Mahas — March 18, 2023 — Fashion
References: prnewswire
Wolverine, a 140-year-old boot and clothing company, and 343 Industries, developer of the Halo franchise, are partnering for the second consecutive year to launch a limited-edition Spartan-inspired boot collection. Following the rapid sellout of the Wolverine x Halo Master Chief boot in 2022, this collection features four new styles: Wild Kovan, Foxwood Seal, Scorpion Horvath, and Midnight Frost. The boots will be available on March 16.
The new collection comes as Halo Infinite's Season 3: Echoes Within recently launched on March 7. Inspired by Halo Infinite's multiplayer experience, these boots draw design elements from Spartan armor and customization options in the Halo universe.
The boots incorporate numerous features, including a reflective patch on the tongue, UNSC insignia, UltraSpring™ high rebound ETPU midsole, rubber lug outsoles, knit and premium full-grain leather upper with TPU rand, metallic tipped color pop laces, and a color block hexagonal comfort control lining and removable PU footbed with mesh top liner.
Fans who purchase a pair of the Spartan collection boots on Wolverine.com will receive a code for an exclusive Halo Infinite Nameplate Background titled "Plasma Lock". The boots will be available in limited quantities exclusively on Wolverine.com for $175, and select colors on Journeys.com.
The new collection comes as Halo Infinite's Season 3: Echoes Within recently launched on March 7. Inspired by Halo Infinite's multiplayer experience, these boots draw design elements from Spartan armor and customization options in the Halo universe.
The boots incorporate numerous features, including a reflective patch on the tongue, UNSC insignia, UltraSpring™ high rebound ETPU midsole, rubber lug outsoles, knit and premium full-grain leather upper with TPU rand, metallic tipped color pop laces, and a color block hexagonal comfort control lining and removable PU footbed with mesh top liner.
Fans who purchase a pair of the Spartan collection boots on Wolverine.com will receive a code for an exclusive Halo Infinite Nameplate Background titled "Plasma Lock". The boots will be available in limited quantities exclusively on Wolverine.com for $175, and select colors on Journeys.com.
Trend Themes
1. Spartan-inspired Boot Collections - Collaboration between established boot and clothing companies and game developers to launch limited-edition boot collections inspired by games.
2. Reflective Patches on Shoes - Inclusion of reflective patches on shoes as a safety feature in footwear design.
3. Multiplayer Gaming Merchandise - Creation of merchandise, including footwear, inspired by in-game customization options and armor sets for popular multiplayer games.
Industry Implications
1. Gaming - Opportunity for gaming companies to enter the fashion industry through partnerships with well-established clothing or footwear companies.
2. Footwear - Innovative footwear companies can explore unique and creative designs inspired by popular games that can appeal to gaming enthusiasts.
3. Fashion - Designers and stylists in the fashion industry can incorporate elements from popular games, such as reflective patches or unique color combinations, into their designs.
3.2
Score
Popularity
Activity
Freshness
