The Nike 'Sparkling Sunburst' Tights are Comfy and Eye-Catching
Rahul Kalvapalle — April 3, 2014 — Lifestyle
References: nikeinc & fashercise
The Nike Tight of the Moment 'Sparkling Sunburst' is the third and final women's tight produced by Nike's collaboration with designer Yuko Kanatani.
The sparkling colors in these tights are the result of liberal use of bright colors by Kanatani. She used acrylic paints to hand-draw a variety of shapes that are intended to capture the joy of inspiration.
These high-performance tights are designed to accentuate athletes' muscles, high-temperature and low-temperature zones in a flattering fashion. Soft Nike Dri-FIT fabric is used to haul sweat away from the skin. Kanatani used a body map supplied by Nike Sport Research to inform her design.
The Sparkling Sunburst tights comes in two different Nike Pro styles, namely the Nike Pro Tight and Nike Pro Sports Bra. It is available from Nike retailers worldwide.
The sparkling colors in these tights are the result of liberal use of bright colors by Kanatani. She used acrylic paints to hand-draw a variety of shapes that are intended to capture the joy of inspiration.
These high-performance tights are designed to accentuate athletes' muscles, high-temperature and low-temperature zones in a flattering fashion. Soft Nike Dri-FIT fabric is used to haul sweat away from the skin. Kanatani used a body map supplied by Nike Sport Research to inform her design.
The Sparkling Sunburst tights comes in two different Nike Pro styles, namely the Nike Pro Tight and Nike Pro Sports Bra. It is available from Nike retailers worldwide.
Trend Themes
1. Bold and Colorful Activewear - Disruptive Innovation Opportunity: Designing activewear with vibrant and eye-catching colors to stand out in the market and appeal to style-conscious athletes.
2. Collaborations in Athleisure Fashion - Disruptive Innovation Opportunity: Partnering with designers to create unique and limited-edition athleisure collections that combine fashion and function to attract a broader customer base.
3. Customization in Sportswear - Disruptive Innovation Opportunity: Offering customizable sportswear options, allowing athletes to personalize their apparel to suit their preferences and individual style.
Industry Implications
1. Sportswear - Disruptive Innovation Opportunity: Incorporating innovative fabric technologies and design collaborations to create stylish and high-performance sportswear that meets the evolving needs of athletes.
2. Athleisure - Disruptive Innovation Opportunity: Exploring collaborations with renowned designers to elevate the athleisure category and create fashionable activewear that blurs the line between fitness and fashion.
3. Apparel Manufacturing - Disruptive Innovation Opportunity: Implementing mass customization techniques in apparel manufacturing, enabling customers to design and personalize their sportswear for a truly unique and tailored experience.
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