The Sparkling Ice Mystery Flavor Drink is Limited-Edition
Michael Hemsworth — May 23, 2019 — Lifestyle
References: sparklingice & preparedfoods
The Sparkling Ice Mystery Flavor has been announced by the brand as a new limited-edition refreshment as part of its latest sweepstakes entitled 'What the Flavor.' The contest works by having consumers purchase a bottle of the sparkling water drink and try to guess what flavor profile it has. Inspired by a tropical destination, the drink flavor is reported to have zero calories, zero sugar and is even infused with added vitamins and antioxidants to make it a beneficial refreshment option.
Consumers who pick up a bottle of the Sparkling Ice Mystery Flavor sparkling water drink and enter the sweepstakes will have the chance to win a Holland America Line Caribbean cruise for two. This comes in addition to 500 other prizes that are up for grabs.
Consumers who pick up a bottle of the Sparkling Ice Mystery Flavor sparkling water drink and enter the sweepstakes will have the chance to win a Holland America Line Caribbean cruise for two. This comes in addition to 500 other prizes that are up for grabs.
Trend Themes
1. Limited-edition Refreshments - Opportunity for brands to create excitement and engagement with consumers through limited-edition products.
2. Interactive Contests - The popularity of contests and sweepstakes as a marketing strategy to boost consumer participation and brand loyalty.
3. Health-conscious Beverages - Growing demand for low calorie, sugar-free drinks with added health benefits.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to introduce limited-edition flavors and engage consumers through interactive contests.
2. Cruise Industry - Opportunity for cruise companies to partner with beverage brands for promotional collaborations to attract more consumers.
3. Health and Wellness Industry - Opportunity for health and wellness brands to capitalize on the demand for low calorie and sugar-free drinks with added vitamins and antioxidants.
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