Spalding Expands Introduces New 'Fundamentals' Collection
Niko Pajkovic — November 2, 2021 — Fashion
Basketball equipment brand Spalding has unveiled the 'Fundamentals' collection, a concise capsule comprised of well-made basics.
The collection consists of a range of staple items, including sweatpants, hoodies, sweatshirts, and t-shirts, all of which are delivered in faded, neutral tones -- cream, dusty blue, light purple, and black. Designed for wear both on and off the court, the garments included in the Fundamentals collection are all constructed from a versatile brushed fleece material and come donning a new silicon Spalding logo.
With the release of the Fundamentals collection, Spalding has continued to expand its apparel offerings with the aim of perfecting the basics. According to the company, the new comfy collection will be available to the public starting November 5 on the brand's website.
Image Credit: Spalding
The collection consists of a range of staple items, including sweatpants, hoodies, sweatshirts, and t-shirts, all of which are delivered in faded, neutral tones -- cream, dusty blue, light purple, and black. Designed for wear both on and off the court, the garments included in the Fundamentals collection are all constructed from a versatile brushed fleece material and come donning a new silicon Spalding logo.
With the release of the Fundamentals collection, Spalding has continued to expand its apparel offerings with the aim of perfecting the basics. According to the company, the new comfy collection will be available to the public starting November 5 on the brand's website.
Image Credit: Spalding
Trend Themes
1. Athletic Everyday Wear - With the rise of athleisure, incorporating comfortable and athletic-inspired clothing into everyday wear presents an opportunity for disruption in the fashion industry.
2. Sustainable Basics - As consumers continue to prioritize sustainability, creating well-made and eco-friendly apparel basics with recycled materials opens up opportunities for disruptive innovation in the fashion industry.
3. Branded Apparel - Brand loyalty is becoming increasingly important to consumers, creating an opportunity for companies to expand into apparel lines and create branded basic collections.
Industry Implications
1. Fashion Retailers - Fashion retailers can capitalize on the rise of athletic everyday wear by incorporating more comfortable and versatile pieces into their collections to cater to consumer demands.
2. Sustainable Fashion Industry - As the demand for eco-friendly and sustainable fashion grows, the sustainable fashion industry can create well-made and eco-friendly basics with recycled materials that cater to a budget-conscious consumer base.
3. Athletic Equipment Manufacturers - Athletic equipment manufacturers can extend their brand offerings by creating branded lines of apparel basics, providing customers with a complete and cohesive brand experience.
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