Halsa's #DigitalDetox Targets Screen-Obsessed Millennials
Laura McQuarrie — September 15, 2016 — Marketing
References: halsa & sociovisualvancouver.blogspot
While most spas set themselves up as phone-free environments, HÄLSA is a spa in Vancouver, Canada that puts particular emphasis on enjoying a break from technology with its Digital Detox spa package.
This two-part spa treatment begins with a short massage that puts a focus on the head, neck and shoulders, all of which are places that collect tension with regular phone or computer use. Following this, the Digital Detox package concludes with a 90-minute floatation therapy treatment in an individual pod or room filled with water and pure epsom salts to help the mind and body naturally unwind. HÄLSA says that this treatment is "A true reset for the nervous system, you'll leave defragged and rebooted."
People who are consumed by the Internet and spending time on their mobile devices are turning to digital detoxes as a way to bring balance back into their lives, whether that means feeling better in their body, resetting their sleep schedule or being more present with friends and family.
This two-part spa treatment begins with a short massage that puts a focus on the head, neck and shoulders, all of which are places that collect tension with regular phone or computer use. Following this, the Digital Detox package concludes with a 90-minute floatation therapy treatment in an individual pod or room filled with water and pure epsom salts to help the mind and body naturally unwind. HÄLSA says that this treatment is "A true reset for the nervous system, you'll leave defragged and rebooted."
People who are consumed by the Internet and spending time on their mobile devices are turning to digital detoxes as a way to bring balance back into their lives, whether that means feeling better in their body, resetting their sleep schedule or being more present with friends and family.
Trend Themes
1. Digital-detox Retreats - As more people seek to unplug and disconnect from technology, there is an opportunity for spas and retreat centers to offer curated experiences that cater to this growing demand.
2. Mindfulness-based Treatments - Spas can incorporate mindfulness-based treatments into their offerings, such as floatation therapy, meditation, and yoga, to promote relaxation and help customers disconnect from the stress of everyday life.
3. Tech-free Zones - Businesses across industries can implement tech-free zones or hours to provide customers with a break from constant connectivity and allow for more face-to-face interactions.
Industry Implications
1. Spa and Wellness - As consumers increasingly feel the need to unplug and disconnect, there is a growing opportunity for spas and wellness centers to offer digital detox packages and services.
2. Hospitality and Travel - Hotels and resorts can incorporate digital detox amenities and services into their offerings to cater to travelers seeking a break from technology and screen time.
3. Health and Fitness - Gyms and fitness centers can create tech-free zones or offer mindfulness-based classes, such as yoga and meditation, to help customers disconnect from the stress of everyday life and promote mental wellness.
2.7
Score
Popularity
Activity
Freshness
