The South Devon Chilli Farm Has Unveiled New Branding and Flavors
Michael Hemsworth — September 8, 2019 — Marketing
References: southdevonchillifarm & conveniencestore
South Devon Chilli Farm has unveiled a new visual branding identity along with an array of flavors that will help to make the brand even more appealing to consumers with a sweet tooth.
The new branding features an approachable design that clearly dictates the products high-quality profile as well as promoting its handmade in Devon profile to draw in consumers looking to shop more locally. Two new flavors have been introduced as well including Roasted Cocoa Nibs and Flaked Sea Salt as the perfect indulgence for those with a penchant for artisan chocolates.
Trade Director for the South Devon Chilli Farm Kaz Lobendhan spoke on the updates saying, "We’re super excited about our chilli chocolate range. We think the boxes will look great on the shelves and attract lots of attention from customers. We’re especially thrilled about joining forces with our South West friends, Cornish Sea Salt, to create a flavorful partnership of chocolate, chilli and salt.”
The new branding features an approachable design that clearly dictates the products high-quality profile as well as promoting its handmade in Devon profile to draw in consumers looking to shop more locally. Two new flavors have been introduced as well including Roasted Cocoa Nibs and Flaked Sea Salt as the perfect indulgence for those with a penchant for artisan chocolates.
Trade Director for the South Devon Chilli Farm Kaz Lobendhan spoke on the updates saying, "We’re super excited about our chilli chocolate range. We think the boxes will look great on the shelves and attract lots of attention from customers. We’re especially thrilled about joining forces with our South West friends, Cornish Sea Salt, to create a flavorful partnership of chocolate, chilli and salt.”
Trend Themes
1. Visual Branding Identity - Opportunity for businesses to revamp their visual branding to convey high-quality and locality.
2. Artisan Chocolate Flavors - Creating unique and indulgent flavors can attract consumers with a sweet tooth.
3. Collaborative Partnerships - Forming partnerships with complementary brands can create innovative and flavorful products.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new branding and flavor opportunities to attract consumers.
2. Local and Specialty Products - Local and specialty product industries can leverage visual branding and unique flavors to stand out in the market.
3. Collaborative Marketing - Marketing and advertising industries can assist in creating partnerships and promoting collaborative products to increase consumer awareness.
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