The Forest Feast Signature Chocolate Nut Range is Launching in the UK
Michael Hemsworth — September 24, 2020 — Marketing
References: forestfeast & foodbev
The Forest Feast Signature Chocolate Nut range has been launched by the brand in the UK to offer consumers a satisfying dessert that doesn't skimp on indulgent flavor. The snacks from the Kestrel Foods-owned brand include oven-roasted nuts that have been coated in Belgian chocolate to help create a creamy, smooth and sweet experience. The products include the new Sea Salted Dark Chocolate Almonds, the Cookies & Cream Almonds and the Belgian Milk Chocolate Brazils.
Explaining the new Forest Feast Signature Chocolate Nut range further, Marketing Director Bronagh Clarke said, "Take-home chocolate is currently growing 15% YoY, with 98% penetration, and we are seeing between 150-250% growth in our own chocolate ranges. We wanted to bring something different to the confectionery category for consumers by reconciling the goodness of nuts with the indulgence of Belgian chocolate. With more people spending time together at home, the range is well primed to meet demand from the current trend of in-home snacking. Each one has its own unique ingredient twist and they are all oven-roasted with their skin-on to give real depth of flavor.”
Explaining the new Forest Feast Signature Chocolate Nut range further, Marketing Director Bronagh Clarke said, "Take-home chocolate is currently growing 15% YoY, with 98% penetration, and we are seeing between 150-250% growth in our own chocolate ranges. We wanted to bring something different to the confectionery category for consumers by reconciling the goodness of nuts with the indulgence of Belgian chocolate. With more people spending time together at home, the range is well primed to meet demand from the current trend of in-home snacking. Each one has its own unique ingredient twist and they are all oven-roasted with their skin-on to give real depth of flavor.”
Trend Themes
1. Home Snacking - The trend of in-home snacking presents an opportunity for brands to offer indulgent dessert options.
2. Take-home Chocolate - The growing trend of take-home chocolate provides a market for innovative chocolate-covered nut snacks.
3. Unique Ingredient Twist - Adding unique ingredient twists to chocolate-covered nut snacks can differentiate brands in the confectionery category.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the demand for satisfying and indulgent chocolate-covered nut snacks.
2. Food Manufacturing - The food manufacturing industry can explore producing innovative chocolate-covered nut snacks to cater to the in-home snacking trend.
3. Chocolate - The chocolate industry has an opportunity to partner with nut brands to create a range of high-quality and indulgent chocolate-covered nut snacks.
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