Sour Patch Kids Has Expanded Its Flavor Range to Include Mango
Katherine Pendrill — April 18, 2018 — Lifestyle
References: instagram & brandeating
With summer just a few months away, Sour Patch Kids is gearing up for the warmer weather with a tropical new sour mango flavor. Made with the same soft and chewy texture, but sweetened with the bold taste of mango, the new candies help to round out the Sour Patch Kids flavor portfolio.
The brand new sour mango candies was recently spotted on Target shelves by one eagle-eyed shopper. The candies themselves are described "starting out a bit sour and then turning sweet... as they are supposed to," while also bursting with a bold mango flavor. Best of all, the new flavor comes in the shape of tiny mangos, similar to the melon-shaped watermelon flavor.
Image Credit: Junk Food Mom.
The brand new sour mango candies was recently spotted on Target shelves by one eagle-eyed shopper. The candies themselves are described "starting out a bit sour and then turning sweet... as they are supposed to," while also bursting with a bold mango flavor. Best of all, the new flavor comes in the shape of tiny mangos, similar to the melon-shaped watermelon flavor.
Image Credit: Junk Food Mom.
Trend Themes
1. Tropical Flavor Expansion - Opportunity to explore other tropical flavors and expand product range.
2. Innovative Packaging Design - Exploring packaging designs that resemble tropical fruits could increase customer appeal.
3. Fruity Collaborations - Collaborating with other fruit-based brands could lead to new and unique flavor profiles to offer consumers.
Industry Implications
1. Candy Industry - Incorporating new flavor profiles and unique packaging designs into candy products.
2. Food and Beverage Industry - Introducing new tropical flavors to food and beverages could attract customers looking for a summer treat.
3. Marketing and Advertising Industry - Creating eye-catching and memorable advertisements for new flavor releases can increase brand awareness.
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